Unformatted text preview: single unit such as a person, a small group of people, or a single company. Case-studies involve measuring what is there and how it got there. A focus group interview is conducted by a moderator in a non-structured and natural environment with a small group of participators. The main purpose of focus groups is to collect data by listening to a group of people from the appropriate target market talk about specific issues of interest. The examination of data collected is important because it compares the efficiency of the collected data. Efficient data will help to determine major changes that need to be made within groups involved in the data group. It will also determine any important information that needs to be acquired by the inquisitor. References Unknown. (2010, February 14). Primary Data Collection Methods . Retrieved February 14, 2010, from http://brent.tvu.ac.uk/dissguide/hm1u3/hm1u3text3.htm...
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- Spring '10
- Statistics, Qualitative Research, Lorraine Huff