Stats Unit 1 DB - single unit such as a person a small...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Lorraine Huff Unit 1 Discussion Board February 14, 2010 Data collection is any activity that prepares and collects information that will be used to obtain information that will be used to make decisions about important issues, and to provide information on precise subject. There are many different types of data collection techniques. Some examples of data collection techniques are questionnaires, interviews, observation, case studies, and focus group interviews. Questionnaires are a list of questions that are designed to answer specific questions. They collect relevant data and also make data comparable and acquiescent to examination. Interviews are a discussion in which data is exchanged to gain a better understanding of the subject. Observation involves recording the behavioral patterns of people, objects and events in a systematic manner. Observational data collection allows the observer to collect data in the source’s natural setting for reliable information. A case study is an intensive examination of a
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: single unit such as a person, a small group of people, or a single company. Case-studies involve measuring what is there and how it got there. A focus group interview is conducted by a moderator in a non-structured and natural environment with a small group of participators. The main purpose of focus groups is to collect data by listening to a group of people from the appropriate target market talk about specific issues of interest. The examination of data collected is important because it compares the efficiency of the collected data. Efficient data will help to determine major changes that need to be made within groups involved in the data group. It will also determine any important information that needs to be acquired by the inquisitor. References Unknown. (2010, February 14). Primary Data Collection Methods . Retrieved February 14, 2010, from
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online