Huff Lorraine Unit 4 IP - 1 Lorraine Huff American...

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1 Lorraine Huff American Intercontinental University MGT485-1005B-16 Global Strategic Management Project Type: Unit 4 Individual Project February 6, 2011
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2 Dell Computer Corporation started in 1984 by Michael Dell with this very simple premise as its basic foundation that personal computers could be built and sold directly to customers and by doing this, Dell could address their specific needs and provide the best computing solutions that meet those needs. Dell’s Direct Method provides two distinct advantages reducing marketing and sales cost by eliminating markups of distributors and retailers and building to order reduced inventory costs and risks of retaining inventories. Dell’s Direct Model is the main reason why it has achieved its stellar status in business today. This strategic model enables Dell to interact with customers directly providing them with fast, reasonably-priced and friendly means of production and distribution. Strengths Dell's Direct Model approach of enables the company to offer direct relationships with customers such as corporate and institutional customers. Their strategic method also provides other forms of products and services such as internet and telephone purchasing, customized computer systems; phone and online technical support and next-day, on-site product service. This extensive range of products and services is definitely one of Dell’s strengths. Dell Computer's award-winning customer service, industry-leading growth and
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This note was uploaded on 01/18/2012 for the course HRPO 301 taught by Professor Kimberlybennett during the Spring '10 term at American InterContinental University.

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Huff Lorraine Unit 4 IP - 1 Lorraine Huff American...

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