Marketing Unit 2 IP - 1Unit 2 Individual Project Lorraine...

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1Unit 2 Individual Project Lorraine Huff American Intercontinental University The Tidal Loyalty MKT320-1004A-02 Marketing Management Concepts Project Type: Unit 2 Individual Project September 19, 2010
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2Unit 2 Individual Project Abstract Customer loyalty is something that can be viewed as a simple choice or a reaction to persuasion. Many consumers continue to use products because of past satisfaction and refuse to try anything new because they do not feel the need to change something that they feel comfortable with. Marketing of these products plays a key role in these choices in that it reaffirms the belief that the products that the customers remain attached to will always satisfy their needs and wants. Type your Paper Title Introduction Customers choose products based on belief of what is the best value for the product they are purchasing along with the fact that they believe in the product. Advertisements and slogans create a touchstone for these beliefs and make the consumers believe that no other product will give them the same result as the one they are loyal to. Brand Loyalty Interview: the Brand and its Competition Marie Ballenger was born in 1933 and raised in the very rural town of Holliday, Tennessee. As the oldest child, she was expected to complete the same chores as her mother to help take care of the family of five. She would spend hours using a washboard to clean the family clothes; the one chore she desperately hated. Cooking was always a treat and cleaning the home was a necessity, but laundry was a chore that she wished someone else would take over. The washboard was devastating to her hands as it created calluses, blisters, and even open wounds. In 1955, she married Robert Arnold and as a wedding gift, he brought home a washing machine accompanied by a box of Tide laundry detergent; along with a promise that she would
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3Unit 2 Individual Project never again have to use the hated washboard to clean their clothes. This act started a product loyalty that would last a lifetime. Robert got a position for a company outside of Chicago called Ashland Chemical loading
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This note was uploaded on 01/18/2012 for the course MKTG 320 taught by Professor Kimberlybennett during the Spring '10 term at American InterContinental University.

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Marketing Unit 2 IP - 1Unit 2 Individual Project Lorraine...

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