Marketing Unit 4 DB - Lorraine Huff Unit 4 Discussion Board...

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Lorraine Huff Unit 4 Discussion Board September 19, 2010 In this day and age, there are many different ways to make purchases from the marketplace. The two ways discussed here are internet purchases versus brick and mortar purchases. There are pros and cons to each way of buying, but each person has their own personal preferences. Leslie Parker – age 21- College Junior at The University of Tennessee at Martin. Ms. Parker has attended The University of Tennessee at Martin for the past three years. She would prefer to purchase her books online. Every semester she must battle the bookstore and extremely high pay prices for the textbooks she must have for her classes. She has been forced to use the campus bookstore instead of buying her textbooks online. In the past, the university has not verified the necessary assigned book for the course until a few days before classes started which did not allow substantial time to order books online and save huge amounts of money for the students. This semester, the necessary information was
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This note was uploaded on 01/18/2012 for the course MKTG 320 taught by Professor Kimberlybennett during the Spring '10 term at American InterContinental University.

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