Unformatted text preview: weakness is that because it concentrates on the issues that potentially have the most impact within the company; they can leave out the smaller issues that can potentially become larger ones. Also they can produce a cast amount of information that may not be highly relevant or useful. They can oversimplify the situations by classifyin the firm’s environmental factors into categories in which the may not always fit. The analysis’ strengths are that the company’s awareness of the information is key in the development of its strategy involved in the management of the company. References NetMBA.com. (2009). SWOT Analysis . Retrieved January 16, 2010, from NetMBA.com: http://www.netmba.com/strategy/swot/ NetMBA.com. (2010). The Strategic Planning Process . Retrieved January 8, 2011, from NetMBA.com: http://www.netmba.com/strategy/process/...
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This note was uploaded on 01/18/2012 for the course GM 301 taught by Professor Kimberlybennett during the Spring '10 term at American InterContinental University.
- Spring '10