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Unformatted text preview: optimum allocation of its resources. The portfolio analysis is a tool that treats its goods as investments that are supposed to bring a profitable return and corporate headquarters is in complete control. Two of the most popular approaches are the Boston Consulting Group, or BBC, and the GE Business Screen. There are advantages and disadvantages to the portfolio analysis. The advantages are that the process requires top management to look at every aspect of the business. One of the main disadvantages is that many feel that it is too simple. It puts too much importance on being the leader in the market. Parenting Strategies are a coordination and transfer of resources between product lines & business units. Corporate parenting generates corporate strategy by focusing on the core competencies of the parent corporation and on the value created from the relationship between the parent and its business....
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This note was uploaded on 01/18/2012 for the course GM 301 taught by Professor Kimberlybennett during the Spring '10 term at American InterContinental University.
- Spring '10