no need print W2-Elements of Business Plan

no need print W2-Elements of Business Plan - TR2201...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: TR2201 Entrepreneurial Marketing KWOK Ying Yao bizkyy@nus.edu.sg CHAPTER 3 Elements of the Business Plan The Major Sections Executive Summary Company Information Products & Services Market Analysis Strategy & Implementation Management Financial Plan Appendices & Tables Executive Summary High Level Summary Products Customers Management Etc. Highlights Vision / Mission Goals & Objectives Key to Success Company Information Company History / Background Ownership Locations & Facilities Start-up Summary (including Funding) Products & Services Products & Services Description Comparison with Competitors / Existing Technology Sourcing Fulfillment Future Products Market Analysis Industry Analysis (pest) Target Market Analysis (Needs, Trends, Growth) *Service Business Analysis SWOT Analysis (strengths, weaknesses, opportunities, threats) Market Segmentation Competition (who are your competitors etc, 5 forces) Customer Buying Behavior (survey statistics) Strategy & Implementation Marketing Strategy (marketing mix) Branding / Positioning / USP Pricing Promotion Distribution Sales / Channel Programs Sales Forecast Sales Strategy Alliances Milestones Management Summary Organizational Structure Management Team Management Team Gaps (if any) Personal Financial Plan Assumptions Key Financial Indicators Break-even Analysis Profit & Loss Cash Flow Balance Sheet Other Financial Ratios Appendices & Tables Sources of Information Explanations Calculations Working Drawings Etc... ...
View Full Document

This note was uploaded on 01/18/2012 for the course TR 3001 taught by Professor Kok during the Spring '08 term at National University of Singapore.

Ask a homework question - tutors are online