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Unformatted text preview: MKTG 2101: NewShoes Decision Form 1/19/2012 MARKET RESEARCH REQUESTS (Mark A for average, R for range, D for detail; Cost $10,000 for each A or R, $25,000 each D) Home Domestic Foreign Region Region Region Price D-25,000 D-25,000 Advertising D-25,000 D-25,000 Consumer Sales Promotions # of Salespeople Dealer Sales Promotions Briefly explain why you chose these categories and $ amounts of research. Our team decided to buy the detail market research for the price of the shoes, because we wanted to be aware and have insight information of how the rest of the teams in our industry were pricing their shoes. We also believe that knowing how much each team was spending on advertising was a good way to benchmark ourselves MKTG 2101: NewShoes Decision Form 1/19/2012...
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This note was uploaded on 01/19/2012 for the course N.A N./A taught by Professor N/a during the Spring '11 term at UPenn.
- Spring '11