Netflix powepoint

Netflix powepoint - movies and TV shows Can use on...

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Market Entry Plan Joint Venture benefit from local partner's knowledge of culture Politically acceptable Connections with local businesses Pricing: $7.99= $108.00 Mexican pesos Direct/Indirect: Direct sales to customers via internet Partner: Cisco (WiMAX) #1 broadband service provider in Mexico Distribution: Partnering with Correos de México Export licenses: hire an Export Management Company Duty & Tax: NAFTA
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Marketing Plan - Vision Making movies convenient and cheaper to enjoy Treat customers as the life of the business Reward your customers Price sensitive
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Marketing Plan - Image Similar website design (easy to use) Adapt by translating to Spanish Adapt original logo for Mexican market Darker Red (country can stand out)
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Marketing Plan - Message New Revolutionized ways to watch
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Unformatted text preview: movies and TV shows Can use on different devices Affordable Millions of selections High speed streaming Marketing Plan - Means Market through partnership with WiMAX Major broadband provider for Mexico Provide exclusive deals and promotions to WiMAX customer bills Social Media sites Facebook, Twitter, LinkedIn, Blogs, YouTube, Myspace Internet Marketing Google AdWords SEO (search engine optimization) Marketing Plan - Advertising & Media Plan Advertising Pop-up advertising E-mail advertising in services like Yahoo! groups Ad cards included with purchases of new DVD players in news papers, magazines and post cards in mail Online Portals Word out through major portals Free Trials 90% of trial subscribers become paying subscribers Commercial Storyboard...
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This note was uploaded on 01/19/2012 for the course N.A N./A taught by Professor N/a during the Spring '11 term at UPenn.

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Netflix powepoint - movies and TV shows Can use on...

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