{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Netflix powepoint

Netflix powepoint - movies and TV shows • Can use on...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Market Entry Plan Joint Venture Shares profit, financial risk & political risk with other company benefit from local partner's knowledge of culture Politically acceptable Connections with local businesses Pricing: $7.99= $108.00 Mexican pesos Direct/Indirect: Direct sales to customers via internet Partner: Cisco (WiMAX) #1 broadband service provider in Mexico Distribution: Partnering with Correos de México Export licenses: hire an Export Management Company Duty & Tax: NAFTA
Background image of page 2
Marketing Plan - Vision Making movies convenient and cheaper to enjoy Treat customers as the life of the business Reward your customers Price sensitive
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Marketing Plan - Image Similar website design (easy to use) Adapt by translating to Spanish Adapt original logo for Mexican market Brand consistency & brand loyalty Darker Red (country can stand out)
Background image of page 4
Marketing Plan - Message New Revolutionized ways to watch
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 8
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: movies and TV shows • Can use on different devices • Affordable • Millions of selections • High speed streaming Marketing Plan - Means • Market through partnership with WiMAX – Major broadband provider for Mexico – Provide exclusive deals and promotions to WiMAX customer bills • Social Media sites – Facebook, Twitter, LinkedIn, Blogs, YouTube, Myspace • Internet Marketing – Google AdWords – SEO (search engine optimization) Marketing Plan - Advertising & Media Plan Advertising • Pop-up advertising • E-mail advertising in services like Yahoo! groups • Ad cards included with purchases of new DVD players in news papers, magazines and post cards in mail Online Portals • Word out through major portals Free Trials • 90% of trial subscribers become paying subscribers Commercial Storyboard...
View Full Document

{[ snackBarMessage ]}