BUS475_v10_Wk2_SWOT_.docx - 1 Wk 2 \u2013 Apply SWOT Analysis Name Selected Organization Apple Inc Complete a SWOT analysis from a global perspective if

BUS475_v10_Wk2_SWOT_.docx - 1 Wk 2 u2013 Apply SWOT...

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1 Wk 2 – Apply: SWOT Analysis Name: Selected Organization: Apple Inc Complete a SWOT analysis from a global perspective, if applicable. Strengths Weaknesses Most valuable and recognizable brand equity Very loyal customer base with highest retention rate among its major rivals. Sustainability made possible through Liam High Priced Products Incompatibility With Other Software- closed ecosystem Dependence of sales on high-end market segments Unfair business practices Opportunities Threats Development of new product lines Expand Music Streaming Service Deliver Self-Driving Software Technology Green technology Corona virus Outbreak Aggressive competition Imitation Rising labor cost in various countries Backdoor Mechanism
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2 Analysis Summarize your findings from the SWOT analysis for the CEO of the organization you chose. Address the following in your 2- to 3-page summary: How would you match the organization’s strengths to its opportunities? How would you convert the organization’s weaknesses into strengths? What recommendations do you have to mitigate the impact of the threats? What action(s) does the organization need to take to advance their organization goals and/or expand their competitive advantage? Why does the organization need to take this/these action(s)? Apple Inc which was established in 1977, is one of the most valuable companies in the world both in terms of market capitalization as well as brand equity. It has managed to stay ahead in the race with its ability to deliver emergent technologies at a premium pricing. Moreover, the company’s marketing mix entails a strategy for premium pricing. This allows for high profit margins that ensures high profits regardless of sales volumes (Khan et al., 2015). Apple Inc
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