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VICTORIA INSTITUTE AUSTRALIAGiovanni Williams –Student id 17417 (BSBMGT617, ASSESSMENT TASK 2)Task 2Ozhouse Clean Business Plan TemplateOzhouse CleanBusiness Plan2019 - 2021Executive SummaryOzhouse Clean is situated in Melbourne and offers proficient, private cleaning administrations,including ordinary home cleans, just as spring cleans. The organization was set up in 2005 and is aprivately-owned company set up and worked by James and Nancy Anderson. James and Nancy arethe Directors of the organization. Their little girls, Amanda and Sarah, are likewise utilized by theorganization. Amanda is the Operations Manager and Sarah is the Administration Manager.MissionCurrently target customers are consumers located in the greater Sydney area. Target customers arepeople who want a professional, trustworthy and immaculate cleaning service. Pricing reflects thatof competitors.Our key focus is providing quality services to all our customers. company want ourbrand to be widely recognized and associated with qualities.Vision Ozhouse are continually attempting to build up the company as the most regarded and looked forcontract cleaning and facilities support service in Melbourne. Additionally to furnish the client withall private cleaning administrations in an environmentally sound, completely trustworthy, andprofessional manner. We exist to attract and maintain customers.Our values are:Respect: taking time to understand and value each person and respecting their choices.Responsibility: acting with integrity towards our staff, our customers, the community andthe environment.Caring: a duty of care for our staff, customers and the environment.1
VICTORIA INSTITUTE AUSTRALIAGiovanni Williams –Student id 17417 (BSBMGT617, ASSESSMENT TASK 2)Excellence: to always look to provide the best quality experience with regards to our cleaningand our customer service.Integrity: to act with honesty, openness and do what we say we will do.Innovation: to be industry leaders.Strategic Objectives Ozhouse key objectives which are fundamental to our business in delivering world-class cleaning andcustomer service, are as follows:Provide our customers with a professional and friendly service.To increase the number of clients by 20% in the first year of introducing commercial cleaningservices and 10% thereafter.Meet or exceed the expectations of customers.Implement best practice in cleaning operations, including environmentally sustainablepractices.Market Analysis The company sees its point of difference from competitors as being a small family business with afocus on quality and happy and content staff and customers. The management team understandsthis point of difference may need to change as the business grows. There may a need for moremanagement staff to be employed, for example, while Sarah manages marketing, she is not skilled inthis area and is very busy with the administration side of the business. A skilled marketing officermay be needed.