Unformatted text preview: The Life and Times of MTV Past, Present and Future. The Launch of mtv
• Music Television Launched in NYC on August 1, 1981.
• The original purpose was to play music videos and familiarize the youth with more colorful, vibrant genres of music.
• Little did they know, they would end up having a profound impact on the music industry and pop culture. Music Television launched with the words "Ladies and gentlemen, rock and roll." Breaking the color barrier
• Was done strategically by YO! MTV RAPS. Alternative becomes
mainstream MTV UPLUGGED helped shed light on up and coming artists Total request live
Total September 14, 1998 – November 16, 2008 TRL was MTV's prime outlet for music videos and featured guests daily.
TRL played the top ten most requested videos of the day, as requested by viewers who voted online for their favorite video. The original host of TRL, Carson Daly, brought popularity to the show.
The show then grew to become MTV's unofficial flagship program. Censorship vs.
self Change in programming
Change what’s next?
what’s ? ...
View Full Document
- Fall '09
- Music Television, Total Request Live, MTV Past, play music videos