Organizing+the+Persuasive+Speech+_Ch+26_

Organizing the Persu - A S PEAKERS GUIDEBOOK 4TH E DITION CHAPTER 26 Organizing the Persuasive Speech F actors to Consider When Choosing an

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A SPEAKER’S GUIDEBOOK 4 TH EDITION CHAPTER 26 Organizing the Persuasive Speech
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Factors to Consider When Choosing an Organizational Pattern The nature of your arguments and evidence The nature of your target audience The nature of your specific speech purpose Types of persuasive appeals used Cultural Perspectives
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Claims of policy often address problems that should be fixed, so a problem-s olution pattern works well. Comparative advantage patterns work best for claims of value as these usually try to show that one way is better than another. Claims of fact tend to argue caus e-effect .
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Consider what your target audience already knows and feels about the topic. A refutative pattern works best for hos tile or conflicted audiences. Hostile audiences strongly disagree with you. Sympathetic audiences who already agree with you are better reached by narratives . Topical
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This note was uploaded on 01/20/2012 for the course 192 220 taught by Professor Barris during the Fall '09 term at Rutgers.

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Organizing the Persu - A S PEAKERS GUIDEBOOK 4TH E DITION CHAPTER 26 Organizing the Persuasive Speech F actors to Consider When Choosing an

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