Differentiate between the following

Differentiate between the following - Differentiate between...

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Differentiate between the following (Just in 5 sentences) 1. Packaging and Packing Packaging is an important aspect of marketing strategy. It plays an important role in the promotion of a new/modified product. A new packaging strategy is an important marketing strategy. Packing can be defined a second level process which is related to physical usage of materials used for the containment, protection, handling, delivery and presentation of goods, and the activities of placing and securing goods in those materials. 2. Individual Brand and Family Brand In individual branding , each product of the company is given an independent brand name that moves independently, in its own right. For example, Hindustan Lever gives separate brand names for most of its products. That is for bathing soaps, HLL has several brands like Dove, Lux, Pears etc., and in detergents it has Surf, Rin, and Wheel. When an individual brand name is given for each product, there is no question of joint responsibility among the different products. Each brand gets promoted separately and moves by itself. The promotion expenditure tends to be high with individual brands. When a group of products are given the same brand name, it becomes a case of family or umbrella brand . In family branding, different products of the company are marketed under one brand name. Amul, Videocon, and Godrej are some examples of family brands. Family
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This note was uploaded on 01/19/2012 for the course COMPUTER S 255 taught by Professor Sahani during the Spring '11 term at Amity University.

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Differentiate between the following - Differentiate between...

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