Q21 - Q2 Define Promotion explain with suitable examples the 4 types of promotions adopted by the consumer product industry Ans Sales Promotion is

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Q2. Define Promotion; explain with suitable examples the 4 types of promotions adopted by the consumer product industry. Ans: Sales Promotion is an important component of the marketing communications mix. It is essentially a direct and immediate inducement. It adds extra value to the product and hence prompts the dealer/consumer to buy the product. The Committee on Definitions of the American Marketing Association defines Sales promotion as follows: ‘In a specific sense, sales promotion includes those sales activities that supplement both personal selling and advertising, and coordinate them and make them effective, such as displays, shows, demonstrations and other non-recurrent selling efforts not in the ordinary routine.’ In a competitive market, sales promotion comes handy to a marketer, to solve several of his short-term hurdles. Short term because, the impacts of sales promotion measures are not that durable and lasting like the results obtained through advertising and personal selling. Sales promotion, by and large, is understood and practiced as a catalyst and a supporting facility to advertising and personal selling. The personal selling effort of the salesman, the communication and persuasion effort, through advertising, and the distribution effort of the channel can be perfected and activated through a well-planned sales promotion. Sales promotion accelerates the selling process by showing a change (though temporary) in the
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This note was uploaded on 01/19/2012 for the course COMPUTER S 255 taught by Professor Sahani during the Spring '11 term at Amity University.

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Q21 - Q2 Define Promotion explain with suitable examples the 4 types of promotions adopted by the consumer product industry Ans Sales Promotion is

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