Q41 - Q4 What do you understand by Branding Is quality...

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Q4. What do you understand by Branding? Is quality important than branding? Ans: A brand is defined as a ‘name, term, symbol, design, or a combination of them, which is intended to identify the goods and services of one seller and to differentiate them from those of competitors.’ A trademark is a brand that has been given legal protection, thus ensuring its use exclusively by one seller. Trademark is a legal term, while brand is a marketing term. In marketing, the brand name is a major selling tool and one of the most important components of the ‘total product personality’. We are, in fact, living in an age of brands. The intensive brand promotion undertaken by marketers of various products have made consumers extremely brand- conscious. These days no consumer asks for just toothpaste. He specifically asks for Colgate, or Close-up, or some other brand. No woman asks for a bath soap, she wants her brand. Similarly, a woman who wants a steel cupboard may ask for Godrej, without even thinking about several other brands of cupboards that are available.
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