Q51 - Q5. How will go about describing a Marketing Plan for...

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Q5. How will go about describing a Marketing Plan for a consumer product, explain with the help of Marketing Plan Process? To convert marketing strategy of a product into a success story of the product and to get practical direction in the marketing endeavour, the marketing strategy, which is essentially a broad game plan, has to be elaborated into detailed functional plans and programmes. Obviously, detailed functional plans emerge from and should be in tune with the marketing objectives and marketing strategy of the firm. The detailed plans are the instruments with which the firm translates boardroom strategy into a market place reality. Even the best marketing strategy may turn out to be are failure in the market place if the detailed the functional plans are drawn up in a haphazard manner. Marketing managers some times fail to understand the importance of detailed functional plans and readily blame the strategy if the expected results do not materialize. They fail to analyse whether the failure was on account of the ineffectiveness of the strategy or the ineffectiveness of the detailed functional plans. Quite often, the lack of comprehensive functional plans forms the cause of the failure. Therefore, comprehensive functional plans are a must for making a strategy work. In fact, you may have to develop a plan for each marketing function. The marketing team of the firm gets specific and detailed directions on what should be done for
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Q51 - Q5. How will go about describing a Marketing Plan for...

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