Unformatted text preview: world that play in the NBA, and the fans of those players want to have high quality video of the games. 4. The franchise owners have to be able to market locally to their fans, which support their stadiums and business. 5. Lenovo and Haier are partners of the NBA. A multinational strategy is used with a central home base. Decentralized production, sales, and marketing allows for different countries to suit different market conditions and desires. These network systems occur in an integrated and coordinated fashion across all units....
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- Fall '09
- Marketing, High Quality, Akamai, New market entrants, high quality video, quality game videos