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Unformatted text preview: dividend check to its members based on the members purchases on regular-priced merchandise in the prior year. Customers purchases and interests are able to be tracked also allowing them to make future recommendations. These marketing strategies would not be possible before the data warehouse was built. 4. Some of the risks or concerns surrounding the creation of a data warehouse are the high costs, and being a labor intensive project. 5. REI chose IBM because they are a leader in technology and IBMs DB9 product was cutting edge and able to handle their initiatives....
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- Fall '09