Class 03 - Ch 2 Strategy and Technology-1

Class 03 - Ch 2 Strategy and Technology-1 - MIS 302F...

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Leadership Class 2 - August 30, 2011 Chapter 2: Strategy and Technology MIS 302F Introduction to Information Technology Management
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Textbook and Course Packet – both are required Textbook online for free. Hardcopy for purchase Course packet only at Co-op for purchase No copying the course packet Make sure BB has your correct email Lost & Found @ GSB 2.104 All 302F sections are under 03955 on BB Extra Credit Opportunity - VIP Series posted on BB. First event is Sept 8th w/ CEO of ESPN. Announcements
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Most questions are answered in the Syllabus Using Safari is not recommended Quiz formats (Reading & In-Class Learning) Attendance Policy Don’t take attendance but attending will help you Class is heavily based on mini-cases. That means coming prepared to share in class. Contributing in class is encouraged. Raise your hand and share! WGAD is still in affect! Announcements Cont’d
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Quick Reminder: Mental Model? A model of the world A set of rules A way of thinking A belief Something you LEARNED from your background, parents, teachers, community, country, political affiliations, religion, education, friends, etc. – they are learned Succeeding in business requires understanding the concept of mental
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Grading and Mental Models Learning Grades DON’T care - Life will be hard  Go Home  Future Leaders  Good students DO care DON’T care DO care
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Revisit Strategy vs Technology Competitive Advantage of FreshDirect Understand Porter’s 5 Forces Understand the Value Chain Powerful Resources that give companies of Competitive Edge What are Barriers and what can cause them? Class Goals
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IT / magic It’s not about the technology for the sake of technology It’s about how you use it to: Expand IT = Strategic Business Value
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What is Strategy? Strategy , a word of military origin, refers to a plan of action designed to achieve a particular goal. The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin . Hence it is a subject of inquiry which can on no account be neglected - Sun Tzu, the Art of War
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When a strategy is missing… Do you own one of the 1.5 million TiVo’s out there?
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This note was uploaded on 01/19/2012 for the course CH 101 taught by Professor Sutcliffe during the Spring '08 term at University of Texas at Austin.

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Class 03 - Ch 2 Strategy and Technology-1 - MIS 302F...

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