David_TIF_Ch08 - 161 CHAPTER 8 Implementing Strategies:...

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CHAPTER 8 Implementing Strategies: Marketing, True/False The Nature of Strategy Implementation 1. Less than 2 percent of formulated strategies are successfully implemented. Ans: F Page: 306 2. Being long term in nature, strategy implementation affects top and middle managers but not the lower-level employees. Ans: F Page: 306 Marketing Issues 3. An example of a marketing decision is whether or not to limit the share of business done with a single customer. Ans: T Page: 306 4. Given that most information on individuals is available online, the extent to which companies can track individuals’ movements on the Internet is not a marketing issue of great concern to consumers today. Ans: F Page: 307 5. Market penetration can be defined as the subdividing of a market into distinct subsets of customers according to needs and buying habits. Ans: F Page: 307 6. The marketing mix component factors are product, place, promotion, price and people. Ans: F Page: 308 7. With market segmentation, a firm can better operate with limited resources. Ans: T Page: 308 161
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8. The most common bases for segmenting markets are geographic and demographic. Ans: T Page: 308 9. Segmentation often reveals that large, random fluctuations in demand actually consist of several small, predictable, and manageable patterns. Ans: T Page: 308 10. Segmenting industrial markets is generally simpler and easier than segmenting consumer markets. Ans: F Page: 308 11. Generally, market segmentation is followed by market diversification strategy. Ans: F Page: 308 12. The next step after segmenting markets so the firm can target particular customer groups is to find out what customer groups want and expect. Ans: T Page: 308 13. In general, the Internet makes market segmentation easier. Ans: T Page 310 14. Multidimensional scaling involves examining three or more criteria simultaneously in a product-positioning analysis. Ans: T Page: 311 15. A firm can usually serve two or more market segments with the same strategy. Ans: F Page: 311 16. It is okay for firms to create expectations that exceed the service the firm can or will offer if it will attract customers. Ans: F Page: 311 162
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Finance/Accounting Issues 17. Return on assets is the most widely used technique for determining whether debt, stock, or a combination of debt and stock is the best alternative for raising capital to implement strategies. Ans: F Page: 313 18. Besides net profit from operations and the sale of assets, the two basic sources of funds for an ongoing enterprise are debt and equity. Ans: T Page: 313 19. In low earning periods, too much debt in the capital structure of an organization can endanger stockholders’ returns and jeopardize company survival. Ans: T
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This note was uploaded on 01/20/2012 for the course MGT 104 taught by Professor Tim during the Spring '11 term at Aims Community College.

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David_TIF_Ch08 - 161 CHAPTER 8 Implementing Strategies:...

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