CH1 Marketing Overview Review S12

CH1 Marketing Overview Review S12 - Learning Objectives 1....

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Learning Objectives 1. Define marketing. 2. Explain the concept of exchange and the evolution of modern markets. 2. Describe four marketing management philosophies 3. Describe how customer value and customer satisfaction support the marketing and societal marketing philosophies.
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VALS comments I agree that my image is very important because whether I know it or not I am always marketing myself and that is a huge factor in todays society I actually believe that a good part of that result was determined by my age. It is hard for me to believe that a computer can make generalizations about my consumer tendencies I believe a special version of VALS designed for Chinese people may help to have a better assessment for me. I am an international student from China and I am not familiar with some aspects of American life, such as religious life in the United States of America. Frankly, I do not know how to response to questions like " The federal government should encourage prayers in public schools.")
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VALS Type Survey (Values And Life Styles) Primary Motivation R e s o u r c e s 11% 14% 13% 17% 12% 12% 10% 12%
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type of the person taking the survey. That's it. To find out about a person's product ownership, media preferences, hobbies, additional demographics, or attitudes (for example, about global warming), the questions in the VALS survey integrate into larger questionnaires that ask about these topics. For example, the VALS questions integrate into MRI's nationally syndicated Survey of the American Consumer, which enables us to see the media preferences of each of the eight VALS types. VALS Application
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CH1 Marketing Overview Review S12 - Learning Objectives 1....

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