Introduction Review S12

Introduction Review S12 - Principles of Marketing MAR 255...

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Principles of Marketing MAR 255 Section 7– S12 Section 007 Tue & Thu – 5:00 – 6:20WSOM 202
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Brian Biittner Office: WSOM 013 Phone: 657.3354 M e-mail: bbiittne@syr.edu Office hours: T/Th 2:30 – 4:30 If possible, please email if you plan on dropping in. Please note that the “r” is dropped on my email address
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Marketing Relevance n A significant part of your daily experience is shaped by marketing efforts. n Understanding marketing makes you a more effective consumer. n 25% of the workforce performs marketing activities.
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Marketing Org Chart
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Text Book Lamb, C.W. Jr., J.F. Hair Jr., and C. McDaniel Essentials of Marketing , 7th ed ., South-Western Publishing . Available at University Bookstore & Follett’s Orange
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Text Book Available in paperback at the University Bookstore or Folletts Orange Bookstore. Lower cost options exist in the form of book rentals from the Folletts Orange Bookstore or eBooks (PDF files) from Cengage.
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Coursework n Lectures n In-class Discussion n Assignments (solve problems, read articles) n Three Exams n Capsim Business Simulation The Integrated Schedule is posted on Blackboard. Lecture topics may shift.
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Integrated  Schedule
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Assignments Each week there will be a Blackboard announcement that will  include the text reading and any homework to submit.  I will also  mass email these announcements. Click on the buttons to the left 
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Introduction Review S12 - Principles of Marketing MAR 255...

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