Media Kits - -Crisis Overall they should

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Media Kits What are they? Staple Generate new stories Provides research, facts, perspective Two pocket with hard copies NOT a mass media kit Used for advertising on a radio station or in a magazine  - Given to the media - Use a common theme and shows photos, news releases etc… - Disseminate info/generate coverage Types: - Special event - Promotional
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Unformatted text preview: -Crisis Overall they should be-Newsworthy-Timely-Clear/concise-Creative-Focused on one message How do they help?-All at once-Online saves money/time-Pitfalls? o Will you please review? o Budget o PDF and formats How to get the look-Process-Standard folder size-Format-Shell- be creative, but watch budget-Cover letter...
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Media Kits - -Crisis Overall they should

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