quiz 3 - ClassNotes FormulatingActionandresponseStrategies

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Class Notes Formulating Action and response Strategies Proactive Strategies : what can we plan ahead for Reactive Strategies : things that come about that we weren’t ready for Proactive Strategies Tangible deeds undertaken to achieve organizational objectives  1. Organizational Performance- reputation and adaptation  2. Audience Participation Using two-way communication tactics to engage audiences in communication activities  Ex. Ride alongs, trial memberships  Need to be “salience of information” Degree to which it is useful or applicable to audience  Generate feedback Online comments or reviews, surveys, triggering events  3. Special Events Staged activities v. Publicity stunts Must be creative, original Ethical? WBC 4. Alliances and Coalitions  Alliances- informal, loosely structures, often small relationship
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Coalitions- more formal and structured  Benefit from having access to both companies resources  Forgoing relationship with groups that have similar values and concerns, strengths in numbers Issues- Strange bedfellow  come together to benefit each other even though they may have  never gotten together otherwise  5. Sponsorships Need a logical link between the activity sponsored and mission of organization Often based on existing marketing relationships  6. Strategic philanthropy Corporate social responsibility  A business decision not an emotional one Creates a program with a higher value than its cost May be a national cause with a local fact- “Race for the Cure” and   “Relay for Life” Principles Give something more valuable to others than it is costly to you- your product  Give something you already own- operation home free- trailways bus lines Maximize your investment- timing, encouraging others to give Strong volunteerism components- strong employee pride/ satisfaction element 7. Activism Confrontational focusing on persuasion and advocacy Use with caution! May include civil disobedience, street theater or actuall illegal activity
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 15

quiz 3 - ClassNotes FormulatingActionandresponseStrategies

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online