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Unformatted text preview: Sizeit could physically get lost, or the message could get lost o 6 panel o 8 panel o Others- odd folds Figure out goal/objective before Readability o Bullets o Quick statements o Tell them where to go for more information Budget Color Paper type- weight of paper, finish of paper Photos and gloss or spot color Three stages Manuscript Design Comprehensive layout Panels Cover Background Play for key Major message inside the cover page panel 3- center, panel 4- all open right side (3 and 4 should be double paneled) Marketing and communication brochure designs, brochures for marking and communication Staple...
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- Fall '11
- Marketing, Spot Color, cover page panel, Eye catching Shelf, emotion Personal benefit, Others odd folds