01BaskervillePP-1

01BaskervillePP-1 - Part 1: Music In the Marketplace...

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Unformatted text preview: Part 1: Music In the Marketplace Chapter 1 Start Thinking. . . 1. Is the music industry primarily about business, or about art ? 2. How is the music industry different today than it was 100 years ago? What do you believe brought this change? Chapter Goals Discover that the music business is large, growing, diverse, and ever changing. Become familiar with the historical development of music as a profession. Learn that music today is but one component of the arts, entertainment and communications industry. Music and Society More than 200 billion CDs have been sold worldwide. Well over a billion digital music tracks are sold annually compared with the 19 million bought as recently as 2003. Almost half of all American homes (45%) boast at least one digital portable music player. One in five Americans plays a musical instrument. These musicians spend more than $8 billion a year on instruments, accessories, and sheet music. Mobile music revenues (including ringtones) passed $1.3 billion in trade value in 2007. Art Versus Commerce Previously consumer appetite for music = fat, happy music industry Now P2P file sharing + nontraditional and online retail + single track downloads = uncertainty for the music industry Art Versus Commerce Musicians and merchants can be both allies and natural...
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This note was uploaded on 01/20/2012 for the course SM 472 taught by Professor Marysimoni during the Winter '11 term at University of Michigan.

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01BaskervillePP-1 - Part 1: Music In the Marketplace...

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