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# springfield - Data from Ex 5 - Willingness to pay by price...

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Data from Ex 5 - Willingness to pay by price and ticket type Less Ticket Type than \$4 \$4 \$6 \$8 \$10 \$12 \$14 Single Ticket 0% 2% 5% 13% 31% 27% 22% 5 game ticket 1% 2% 3% 19% 36% 34% 5% 20 game half season 1% 7% 23% 28% 25% 15% 1% 38 game season 18% 26% 20% 14% 11% 10% 1% Cumulative Table of Consumer Willingness to pay by price and ticket type Less Ticket Type than \$4 \$4 \$6 \$8 \$10 \$12 \$14 Single Ticket 100% 100% 98% 93% 80% 49% 22% 5 game ticket 100% 99% 97% 94% 75% 39% 5% 20 game half season 100% 99% 92% 69% 41% 16% 1% 38 game season 100% 82% 56% 36% 22% 11% 1% Optimal Prices by ticket type Less Ticket Type than \$4 \$4 \$6 \$8 \$10 \$12 \$14 Single Ticket \$4.00 \$5.88 \$7.44 \$8.00 \$5.88 \$3.08 5 game ticket \$3.96 \$5.82 \$7.52 \$7.50 \$4.68 \$0.70 20 game half season \$3.96 \$5.52 \$5.52 \$4.10 \$1.92 \$0.14 38 game season \$3.28 \$3.36 \$2.88 \$2.20 \$1.32 \$0.14 Ticket Revenue determination Determine # of consumers interested in each ticket type and multiply this by % of consumers willing to purchas at prices % willing
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## This note was uploaded on 01/20/2012 for the course BUS 347 taught by Professor Timholleran during the Fall '11 term at Emory.

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