UnME Jeans Notes 10.16.11

UnME Jeans Notes 10.16.11 - UnME Jeans: Branding In Web 2.0...

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UnME Jeans: Branding In Web 2.0
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Opening Discussion Intriguing Web 2.0 executions “Brands In Second Life” “Zwinky Fashion Show” Barack Obama Facebook Toyota “Swagger Wagon” Old Spice Tippex – “Hunter Shoots a Bear” Axe “Bom Chicka Wah Wah”/ “Balls”/ “Axe Effect”
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Virtual Worlds Via Zwinktopia Highly targeted and demo/psycho- graphics of the site match UnME’s target market Generate buzz in fashion press Virtual product offers opp for incr. Smaller reach than other options – 7 million users Fad? New and other virtual worlds (second life) are declining in popularity. Difficult to assess staying PROS CONS
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Social Networking Via Facebook Allows UnME to strengthen brand personality via Sasha (embodies brand) Opt-in allows UnMe to speak to a receptive audience Vict. Secret has Facebook is less targeted than Zwinkotopia so a larger portion of $ will reach people outside of target market Generate less buzz in fashion press – many brands PROS CONS
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Video Sharing on YouTube Allows UnME to strengthen brand personality via teen girls(who embody brand) /inspiration stories Large reach (66M) Co creation opps Less targeted than Zwinktopia – larger $ allocated reaching people outside of Foley’s target market Larger recurring investment required PROS CONS
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This note was uploaded on 01/20/2012 for the course BUS 347 taught by Professor Timholleran during the Fall '11 term at Emory.

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UnME Jeans Notes 10.16.11 - UnME Jeans: Branding In Web 2.0...

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