seg:cluster

seg:cluster - Segmentation Data Data used for segmentation...

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Unformatted text preview: Segmentation Data Data used for segmentation Variables / Observations Innovator 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 4 5 3 3 4 5 5 3 6 2 4 4 4 3 3 4 3 4 4 3 4 4 2 5 5 5 3 2 3 3 2 2 3 3 6 6 4 4 3 3 3 3 5 3 5 6 5 3 4 2 3 2 4 3 3 3 1 5 4 1 6 1 4 2 1 1 1 3 1 1 3 2 1 3 1 4 2 4 3 1 2 4 1 2 3 1 5 1 1 1 4 3 3 1 5 2 1 2 4 3 4 3 1 2 4 6 4 5 2 4 5 6 5 6 5 5 5 5 5 6 5 7 6 6 3 4 4 3 4 4 6 4 5 5 5 6 6 7 6 6 5 5 5 6 1 3 4 4 2 2 2 3 1 3 1 4 1 1 2 1 Use Inf Remote Use Cell Use PIM Inf Active Share Inf Monitor Message Passive Access 1 5 7 4 6 3 1 4 4 7 5 6 5 6 5 4 5 5 6 3 4 7 6 4 1 6 7 5 7 3 4 4 1 6 7 7 5 5 5 2 3 5 7 3 7 4 6 5 5 5 6 6 4 3 3 4 1 5 5 6 5 4 3 4 5 5 7 3 7 1 3 2 2 7 5 4 5 5 4 6 5 7 6 5 7 2 2 6 3 5 6 7 3 3 5 4 4 5 7 7 7 4 1 7 3 5 5 5 6 2 7 2 6 7 6 5 4 3 3 3 2 7 7 3 6 4 1 5 4 7 7 7 6 4 3 3 3 6 7 3 5 4 2 7 2 5 6 7 5 3 1 2 5 5 5 4 7 3 3 2 5 6 7 2 6 3 3 3 2 5 5 3 4 3 5 6 3 6 5 7 7 4 3 5 7 5 6 6 5 5 4 3 2 6 4 7 5 5 3 6 2 6 6 4 3 4 3 4 2 4 7 3 6 5 3 3 5 6 6 6 6 2 4 7 5 5 7 5 7 6 2 6 3 6 7 5 6 4 2 3 6 7 6 6 6 4 3 3 6 7 4 4 5 4 4 7 4 5 7 5 7 6 4 7 3 4 7 6 3 2 2 2 5 7 6 7 6 5 5 2 5 7 6 5 3 5 6 5 5 7 6 6 2 7 4 3 3 3 7 5 5 6 4 4 2 7 7 7 4 2 1 4 4 5 7 3 4 3 2 6 4 6 5 5 6 4 5 5 6 5 7 4 6 3 3 5 3 6 5 5 6 6 2 5 1 6 7 5 4 2 4 4 5 7 2 4 4 6 3 1 6 7 3 7 3 4 3 5 5 6 7 6 7 3 2 5 2 7 5 4 3 2 4 5 2 5 7 7 6 5 5 5 2 7 5 3 4 4 1 4 3 6 5 2 5 3 4 4 3 7 7 4 5 5 1 6 3 6 7 5 4 3 6 4 6 6 3 7 7 2 2 5 5 7 5 4 6 4 3 5 7 5 5 4 5 2 3 4 7 6 4 3 3 5 5 7 5 5 2 4 5 4 5 6 7 6 2 2 3 5 5 7 7 6 3 3 3 4 7 6 6 4 2 4 5 5 6 5 7 7 2 4 3 7 3 7 6 4 6 6 5 1 4 6 7 7 4 3 4 5 3 5 7 4 1 3 6 5 2 7 7 5 1 4 3 5 3 6 6 5 1 4 5 5 4 6 6 5 1 6 3 7 3 7 4 7 1 4 4 5 5 6 6 7 1 7 3 6 4 7 4 4 1 3 4 7 3 5 5 6 2 3 4 6 5 5 5 5 3 4 5 5 5 7 6 6 4 7 6 4 5 5 5 6 1 6 4 6 2 2 4 6 4 5 3 5 2 5 6 7 4 4 4 6 2 6 5 7 1 3 2 5 2 5 4 7 3 5 4 4 4 7 7 6 1 5 5 5 1 2 3 5 1 3 3 7 2 7 7 4 1 1 5 7 4 7 6 4 1 7 3 6 6 5 5 7 2 3 5 5 5 4 4 6 3 3 4 7 3 5 4 7 1 5 3 5 3 5 7 4 2 3 4 7 5 7 6 6 4 3 1 5 1 4 5 5 1 5 6 7 5 7 6 6 2 7 2 2 3 7 6 6 3 2 3 5 3 6 4 4 3 3 6 4 4 5 4 4 2 4 5 4 3 7 7 4 2 3 3 4 3 4 7 5 4 2 5 7 3 7 5 7 3 1 3 7 2 5 3 4 1 2 3 3 6 6 7 5 2 4 3 7 2 4 6 5 1 3 3 6 5 4 7 5 1 3 1 6 3 5 7 5 1 6 4 6 4 7 5 4 6 3 5 4 4 5 4 4 1 3 3 3 4 5 4 6 3 4 4 4 5 5 4 5 2 3 5 1 2 3 3 7 4 4 2 1 3 4 3 6 4 4 6 3 4 4 6 7 1 1 6 2 3 4 1 5 4 6 2 2 3 5 3 6 5 5 2 1 4 4 3 7 4 5 2 3 2 4 5 7 4 5 3 1 4 4 3 5 3 3 2 4 3 2 6 7 5 3 4 6 5 4 4 6 4 4 1 2 2 5 1 7 5 3 3 1 2 7 4 7 5 4 5 1 4 5 4 6 5 5 5 3 5 6 3 6 4 5 2 4 3 5 2 4 2 2 3 5 3 7 5 3 3 2 5 3 3 7 4 5 7 2 4 4 5 6 3 5 5 5 2 1 7 4 3 7 2 4 4 1 2 3 4 7 4 3 4 1 2 4 4 7 3 4 6 3 2 3 2 7 4 3 2 2 3 4 7 5 3 5 5 1 6 4 3 6 3 3 4 2 1 5 1 5 2 1 6 1 3 5 5 6 6 5 4 2 2 7 1 6 7 3 5 1 1 6 3 7 5 4 4 3 5 5 4 3 3 5 3 2 5 5 5 6 6 6 4 1 5 4 5 7 3 4 3 1 2 4 3 4 3 4 5 2 3 5 6 7 4 1 1 1 5 2 4 6 5 5 4 4 1 3 4 6 4 6 2 4 4 3 3 4 2 4 2 1 5 6 4 5 3 4 4 4 1 3 5 6 2 5 6 1 4 2 4 4 4 1 3 1 3 3 3 6 2 7 6 4 6 2 2 5 3 6 6 7 5 3 4 6 5 7 4 7 7 5 2 5 5 7 5 6 7 7 4 5 3 7 7 7 6 5 3 2 4 4 6 7 7 7 4 4 2 7 7 5 4 5 2 3 2 5 7 4 7 5 3 5 3 7 6 7 7 5 5 6 1 6 7 4 5 4 3 5 7 5 4 4 7 6 2 3 3 7 7 5 4 6 5 3 1 7 7 1 7 5 2 3 1 4 7 4 6 4 3 4 3 6 7 7 6 6 4 4 4 6 7 6 7 5 Email Web 5 7 4 4 7 6 6 7 6 4 7 7 7 4 6 6 7 7 4 7 6 4 7 7 7 7 6 6 7 4 5 4 7 3 6 7 7 7 4 7 6 7 7 6 7 7 7 4 7 6 4 7 7 4 5 7 3 4 3 3 3 1 3 4 2 6 2 5 6 1 4 1 3 4 6 4 5 5 4 3 3 3 6 2 2 2 4 1 2 3 3 2 1 4 3 5 3 3 3 2 3 3 2 2 5 7 5 6 7 4 5 6 5 4 6 5 7 6 7 6 7 5 5 6 7 4 4 5 5 5 7 5 4 6 7 5 7 5 6 7 4 6 6 5 4 2 3 4 1 2 5 3 3 2 2 1 4 3 4 3 Mmedia 5 3 4 7 5 7 5 4 4 6 6 6 3 6 7 6 7 4 7 5 5 5 7 5 6 5 6 7 7 7 6 6 5 6 7 5 6 7 7 5 5 5 4 3 7 5 6 7 6 4 6 5 5 7 3 2 3 5 1 3 1 4 3 1 3 3 5 3 3 3 2 4 3 2 4 2 2 1 1 3 6 2 5 4 2 3 2 4 2 4 6 3 4 3 3 5 1 2 1 2 4 5 4 4 4 7 7 4 7 7 7 5 7 7 4 6 7 5 6 7 5 7 6 7 5 5 7 4 6 6 7 7 5 7 6 6 6 7 7 5 7 7 4 4 1 1 1 1 1 1 2 1 3 2 1 1 4 1 1 1 6 6 6 5 5 6 7 7 6 5 6 5 6 6 5 5 7 6 2 5 5 4 4 4 6 6 7 7 7 6 7 7 6 2 3 4 4 5 5 6 4 5 5 6 3 6 4 2 5 5 7 6 1 6 6 3 3 3 3 3 2 1 2 1 3 6 2 1 1 2 3 2 1 4 1 3 1 1 2 3 3 3 1 2 5 5 2 2 5 2 2 4 1 3 3 2 2 2 1 1 1 3 1 1 5 6 4 6 5 4 5 5 7 4 6 4 4 3 3 5 3 7 3 6 7 6 6 5 6 5 7 6 4 7 4 5 6 6 5 6 7 5 7 4 2 5 1 3 1 1 4 1 2 3 1 1 1 1 3 1 Ergonomi Monthly c 4 15 1 15 3 35 5 15 4 25 3 40 4 20 1 15 3 15 3 25 4 20 6 15 4 30 3 20 4 30 4 25 5 25 2 30 4 25 4 25 5 20 2 35 4 20 6 15 3 30 4 45 4 15 5 25 3 45 5 15 4 15 4 30 4 20 3 25 6 20 5 25 3 20 6 30 3 30 4 25 3 25 6 25 4 20 4 35 3 25 4 25 5 25 6 50 6 25 3 30 5 15 2 20 4 25 5 30 7 30 6 20 3 40 4 25 6 35 4 20 3 35 2 25 7 35 5 25 1 15 7 25 4 30 7 30 2 15 6 30 4 30 5 25 4 35 5 30 6 20 5 25 2 10 4 20 4 25 4 25 7 25 3 25 6 25 1 25 3 15 3 25 3 20 5 10 4 35 3 25 6 20 2 25 5 25 2 20 3 25 4 20 6 15 5 30 1 35 1 25 7 30 4 25 4 30 3 20 7 30 7 25 4 25 7 40 4 35 6 30 7 25 7 20 7 30 4 35 5 25 6 25 5 25 6 30 7 20 6 35 6 35 7 15 7 30 5 35 6 35 7 30 7 20 4 35 5 30 4 30 6 30 6 40 5 40 6 25 5 35 6 45 5 25 6 45 7 45 5 40 4 30 5 45 5 45 7 35 7 50 5 55 4 40 7 55 7 40 7 30 4 50 3 45 6 40 5 45 6 45 7 45 4 55 6 50 5 40 5 40 Price 280 310 370 390 410 250 310 230 240 290 230 160 100 210 180 260 320 150 330 290 260 290 340 400 250 430 400 220 170 470 230 170 280 470 340 170 270 290 410 330 290 220 460 360 290 270 250 300 330 100 420 390 200 360 330 410 280 300 330 240 410 100 150 470 440 310 340 240 270 250 230 300 280 300 250 240 270 210 270 310 250 190 220 370 100 230 360 260 320 260 210 260 100 100 130 130 360 310 370 380 340 340 330 220 460 480 350 460 270 380 390 370 390 410 430 340 390 420 370 320 360 380 620 390 420 420 410 250 400 450 420 420 290 330 200 370 580 480 310 400 420 450 430 510 410 450 790 440 400 450 590 460 530 510 420 500 520 390 460 490 Discrimination Data Data used for discrimination Variables / Observations 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 Age Education Income 48 43 48 28 54 62 53 48 46 59 53 21 54 41 22 37 22 51 54 30 57 40 64 19 41 58 48 45 22 27 52 54 31 63 47 44 28 22 51 48 59 46 48 41 29 63 51 62 62 48 56 31 52 44 47 45 35 19 63 34 25 22 25 43 21 48 43 33 32 46 40 27 25 29 59 37 26 28 21 62 65 23 62 29 35 58 25 19 46 33 63 18 56 32 40 47 28 26 28 36 22 34 39 25 57 45 20 63 44 28 42 34 54 19 18 50 26 52 61 56 43 38 45 45 25 19 21 51 21 28 34 27 32 43 22 46 23 28 48 34 21 28 45 39 29 53 46 28 61 54 43 64 31 53 28 62 30 23 27 43 3 3 2 3 3 2 3 2 3 2 3 3 3 3 2 2 3 2 2 2 2 2 3 2 2 3 3 2 3 3 3 2 1 2 3 3 2 1 3 2 2 3 3 2 4 2 2 2 2 2 2 3 2 2 2 3 2 3 2 3 2 2 2 3 2 2 2 2 2 2 3 3 1 2 3 2 3 1 2 1 2 1 2 2 3 2 2 3 2 2 2 1 2 2 3 2 2 2 2 3 3 1 3 2 4 3 3 4 4 3 3 4 4 3 3 4 3 3 3 3 3 3 2 3 3 4 3 4 3 3 4 4 4 3 3 3 3 4 2 3 3 3 4 3 2 2 2 2 3 3 2 1 2 2 2 1 2 1 2 2 47 89 24 52 84 46 71 39 87 21 76 63 53 81 45 38 77 81 26 67 65 74 48 47 87 48 86 90 51 62 41 57 75 94 56 40 46 60 43 62 83 75 44 73 66 52 21 63 94 60 51 71 67 52 51 51 54 32 53 61 61 56 66 47 31 62 38 28 54 82 21 48 52 110 43 70 84 65 62 64 52 47 24 73 34 28 96 72 82 56 21 86 71 92 58 98 50 87 64 49 37 67 92 83 94 84 70 120 109 89 70 82 93 86 92 108 121 68 93 86 103 81 69 85 58 88 90 122 74 93 96 117 97 108 80 97 97 79 93 83 89 104 70 90 75 62 30 51 66 52 68 43 46 52 55 67 25 73 31 43 Constructi Emergenc on y 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 1 0 0 0 0 1 0 1 0 0 0 0 1 1 0 0 0 Sales Service 0 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 1 1 1 1 1 0 0 0 1 1 1 0 1 0 0 0 1 1 1 1 0 0 1 1 0 0 0 1 0 0 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 1 0 1 0 1 0 0 0 0 0 0 0 0 1 0 1 0 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 1 1 1 1 1 0 0 0 1 1 1 0 1 0 1 0 0 0 0 1 0 1 0 0 0 0 1 0 0 0 1 1 0 0 1 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 Professio Computer nal s 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 1 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 1 0 1 0 1 1 0 1 0 0 1 0 0 1 0 1 0 0 1 0 1 1 0 1 0 0 1 0 0 0 1 0 0 1 0 1 0 0 1 1 0 1 0 0 1 0 1 1 0 0 0 0 1 1 0 0 1 0 1 0 0 0 0 0 1 1 0 0 1 1 0 0 1 1 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 PDA Cell 1 0 1 1 1 0 0 0 0 1 1 0 0 0 1 0 1 0 1 0 0 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 0 1 0 1 1 0 0 1 1 0 0 1 0 1 1 1 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 PC 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 0 0 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 1 1 0 1 1 1 1 1 1 0 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 0 0 1 0 1 1 1 0 1 0 1 0 Away 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 0 1 1 1 1 1 1 1 1 0 1 1 1 3 3 6 7 2 4 6 3 4 6 4 6 4 4 6 5 5 5 1 6 3 5 5 5 7 5 5 4 3 5 5 4 4 6 6 1 5 5 2 6 4 5 4 5 4 6 6 5 3 5 3 3 6 4 4 2 5 7 3 6 3 7 6 4 5 7 6 4 7 5 5 6 6 5 5 7 4 5 5 2 5 6 5 2 4 5 5 5 5 5 6 4 3 5 5 5 4 6 7 4 5 4 5 4 1 4 1 1 2 1 3 2 2 2 2 2 1 2 3 4 3 4 5 4 3 3 3 2 2 2 2 4 2 1 5 2 2 3 3 1 4 2 2 1 4 4 5 6 7 7 4 6 5 5 6 6 6 5 7 3 Business PC Field & Mgourmet Week Magazine Stream 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 1 0 0 0 1 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 1 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 1 0 0 0 0 0 0 1 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 1 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 1 0 0 1 1 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 1 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 1 0 0 0 0 0 0 1 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 1 0 0 0 1 0 0 0 0 1 0 1 0 1 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 0 0 0 0 1 0 0 1 1 0 0 1 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 1 0 0 0 1 1 0 0 1 1 0 1 0 0 0 0 1 0 0 0 1 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 1 0 Cluster Sizes The following table lists the size of the population and of each segment, in both absolute and relative terms. Size / Cluster Overall Cluster 1 Cluster 2 Cluster 3 Cluster 4 Number of observations 160 56 51 16 37 Proportion 1 0.35 0.319 0.1 0.231 Segmentation Variables Means of each segmentation variable for each segment. Segmentation variable / Overall Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster Innovator 3.47 3.71 2.43 2.19 5.11 Use Message 4.21 3.68 5.63 3.19 3.49 Use Cell 5.56 5.84 5.43 4.31 5.84 Use PIM 4.01 5.89 2.33 3.06 3.86 Inf Passive 4.45 5.02 3.88 6.12 3.65 Inf Active 4.5 5.2 3.9 6.25 3.51 Remote Access 3.99 3.86 5.04 5.31 2.16 Share Inf 3.71 3.39 3.73 6.12 3.14 Monitor 4.79 4.29 5.55 5 4.43 Email 4.72 5.96 3.31 2.87 5.59 Web 4.47 5.66 3.04 1.44 5.97 Mmedia 4.01 5.2 2.45 1.94 5.27 Ergonomic 4.63 3.95 4.16 5.5 5.95 Monthly 28.8 24.6 25.3 45.3 32.6 Price 332 290 273 488 411 Cluster Members The following table lists the cluster number to which each observation belongs for varying cluster solutions. For example, the column "for 2 clusters" gives the cluster number of each observation in a 2-cluster solution. The cluster solution you have selected is in bold with a yellow background. Observation / Cluster With 2 With 3 With 4 With 5 With 6 With 7 With 8 With 9 With 10 With 11 With 12 With 13 With 14 With 15 solution clusters clusters clusters clusters clusters clusters clusters clusters clusters clusters clusters clusters clusters clusters 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 8 8 8 8 8 8 8 8 3 1 1 1 1 1 1 8 8 8 8 8 8 8 8 4 1 1 1 1 1 1 8 8 10 10 10 10 10 10 5 1 1 1 1 1 1 8 8 8 8 8 8 8 8 6 1 1 1 1 1 1 8 8 8 8 8 8 8 8 7 1 1 1 1 6 6 6 6 6 6 6 6 6 6 8 1 1 1 1 1 1 8 8 8 8 8 8 8 8 9 1 1 1 1 1 1 8 8 10 10 10 10 10 10 10 1 1 1 1 1 1 8 8 8 8 8 8 8 8 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 12 1 1 1 1 6 6 6 6 6 6 12 12 12 12 13 1 1 1 1 1 1 1 1 1 1 1 1 1 1 14 1 1 1 1 1 1 8 8 8 8 8 8 8 8 15 1 1 1 1 6 6 6 6 6 6 6 6 6 6 16 1 1 1 1 1 1 1 1 1 1 1 1 1 1 17 1 1 1 1 6 6 6 6 6 6 6 6 6 6 18 1 1 1 1 1 1 1 1 1 1 1 1 1 1 19 1 1 1 1 1 1 8 8 10 10 10 13 13 13 20 1 1 1 1 1 1 8 8 10 10 10 10 10 10 21 1 1 1 1 1 1 8 8 10 10 10 10 10 10 22 1 1 1 1 1 1 8 8 8 8 8 8 8 8 23 1 1 1 1 1 1 1 1 1 1 1 1 1 1 24 1 1 1 1 6 6 6 6 6 6 12 12 12 12 25 1 1 1 1 1 1 8 8 8 8 8 8 8 8 26 1 1 4 4 4 4 4 4 4 4 4 4 4 4 27 1 1 1 1 1 1 8 8 10 10 10 10 10 10 28 1 1 1 1 6 6 6 6 6 6 6 6 6 6 29 1 1 1 1 1 1 1 1 1 1 1 1 1 1 30 1 1 1 1 1 1 8 8 10 10 10 10 10 10 31 1 1 1 1 6 6 6 6 6 6 6 6 6 6 32 1 1 1 1 6 6 6 6 6 6 6 6 6 6 33 1 1 1 1 1 1 1 1 1 1 1 1 1 1 34 1 1 1 1 1 1 8 8 10 10 10 13 13 13 35 1 1 1 1 6 6 6 6 6 6 12 12 12 12 36 1 1 1 1 6 6 6 6 6 6 12 12 12 12 37 1 1 1 1 6 6 6 6 6 6 12 12 12 12 38 1 1 1 1 1 1 8 8 8 8 8 8 8 8 39 1 1 1 1 1 1 8 8 10 10 10 13 13 13 40 1 1 1 1 1 1 1 1 1 1 1 1 1 1 41 1 1 1 1 1 1 8 8 8 8 8 8 8 8 42 1 1 1 1 1 1 1 1 1 1 1 1 1 1 43 1 1 1 1 1 1 1 1 1 1 1 1 1 1 44 1 1 1 1 1 1 8 8 8 8 8 8 8 8 45 1 1 1 1 6 6 6 6 6 6 12 12 12 12 46 1 1 1 1 6 6 6 6 6 6 6 6 6 6 47 1 1 1 1 1 1 1 1 1 1 1 1 1 1 48 1 1 4 4 4 4 4 9 9 9 9 9 9 9 49 1 1 1 1 1 1 8 8 8 8 8 8 8 8 50 1 1 1 1 1 1 1 1 1 1 1 1 1 1 51 1 1 1 1 1 1 8 8 10 10 10 10 10 10 52 1 1 1 1 1 1 1 1 1 1 1 1 1 1 53 1 1 1 1 6 6 6 6 6 6 12 12 12 12 54 1 1 1 1 6 6 6 6 6 6 6 6 6 6 55 2 2 2 2 2 2 2 2 2 2 2 2 2 2 56 2 2 2 2 2 2 2 2 2 2 2 2 2 2 57 2 2 2 5 5 5 5 5 5 5 5 5 5 5 58 2 2 2 5 5 7 7 7 7 7 7 7 7 7 59 2 2 2 5 5 5 5 5 5 5 5 5 5 5 60 2 2 2 5 5 5 5 5 5 5 5 5 5 5 61 2 2 2 5 5 7 7 7 7 7 7 7 14 14 62 2 2 2 5 5 5 5 5 5 5 5 5 5 5 63 2 2 2 2 2 2 2 2 2 2 2 2 2 2 64 2 2 2 5 5 5 5 5 5 5 5 5 5 5 65 2 2 2 5 5 7 7 7 7 7 7 7 14 14 66 2 2 2 2 2 2 2 2 2 2 2 2 2 2 67 2 2 2 5 5 7 7 7 7 7 7 7 7 7 68 2 2 2 2 2 2 2 2 2 2 2 2 2 15 69 2 2 2 5 5 5 5 5 5 5 5 5 5 5 70 2 2 2 5 5 5 5 5 5 5 5 5 5 5 71 2 2 2 5 5 7 7 7 7 7 7 7 14 14 72 2 2 2 5 5 5 5 5 5 5 5 5 5 5 73 2 2 2 5 5 7 7 7 7 7 7 7 7 7 74 2 2 2 2 2 2 2 2 2 2 2 2 2 2 75 2 2 2 2 2 2 2 2 2 2 2 2 2 15 76 2 2 2 5 5 5 5 5 5 5 5 5 5 5 77 2 2 2 5 5 5 5 5 5 5 5 5 5 5 78 2 2 2 5 5 5 5 5 5 5 5 5 5 5 79 2 2 2 5 5 5 5 5 5 5 5 5 5 5 80 2 2 2 2 2 2 2 2 2 2 2 2 2 15 81 2 2 2 5 5 5 5 5 5 5 5 5 5 5 82 2 2 2 5 5 7 7 7 7 7 7 7 14 14 83 2 2 2 2 2 2 2 2 2 2 2 2 2 15 84 2 2 2 5 5 5 5 5 5 5 5 5 5 5 85 2 2 2 5 5 5 5 5 5 5 5 5 5 5 86 2 2 2 5 5 5 5 5 5 5 5 5 5 5 87 2 2 2 5 5 7 7 7 7 7 7 7 14 14 88 2 2 2 5 5 5 5 5 5 5 5 5 5 5 89 2 2 2 5 5 7 7 7 7 7 7 7 7 7 90 2 2 2 5 5 5 5 5 5 5 5 5 5 5 91 2 2 2 5 5 5 5 5 5 5 5 5 5 5 92 2 2 2 5 5 7 7 7 7 7 7 7 7 7 93 2 2 2 5 5 7 7 7 7 7 7 7 7 7 94 2 2 2 5 5 7 7 7 7 7 7 7 14 14 95 2 2 2 5 5 7 7 7 7 7 7 7 14 14 96 2 2 2 5 5 5 5 5 5 5 5 5 5 5 97 2 2 2 5 5 7 7 7 7 7 7 7 7 7 98 2 2 2 5 5 7 7 7 7 7 7 7 14 14 99 2 2 2 5 5 7 7 7 7 7 7 7 14 14 100 2 2 2 5 5 7 7 7 7 7 7 7 14 14 101 2 2 2 2 2 2 2 2 2 2 2 2 2 15 102 2 2 2 5 5 7 7 7 7 7 7 7 7 7 103 2 2 2 5 5 7 7 7 7 7 7 7 7 7 104 2 2 2 5 5 5 5 5 5 5 5 5 5 5 105 1 1 4 4 4 4 4 4 4 4 4 4 4 4 106 1 1 4 4 4 4 4 9 9 9 9 9 9 9 107 1 1 1 1 1 1 8 8 8 8 8 8 8 8 108 1 1 4 4 4 4 4 4 4 4 4 4 4 4 109 1 1 1 1 1 1 8 8 8 8 8 8 8 8 110 1 1 4 4 4 4 4 9 9 9 9 9 9 9 111 1 1 4 4 4 4 4 9 9 9 9 9 9 9 112 1 1 4 4 4 4 4 9 9 9 9 9 9 9 113 1 1 4 4 4 4 4 4 4 4 4 4 4 4 114 1 1 1 1 1 1 8 8 8 8 8 8 8 8 115 1 1 4 4 4 4 4 9 9 9 9 9 9 9 116 1 1 4 4 4 4 4 9 9 9 9 9 9 9 117 1 1 4 4 4 4 4 9 9 9 9 9 9 9 118 1 1 4 4 4 4 4 9 9 9 9 9 9 9 119 1 1 4 4 4 4 4 9 9 9 9 9 9 9 120 1 1 4 4 4 4 4 9 9 11 11 11 11 11 121 1 1 4 4 4 4 4 9 9 11 11 11 11 11 122 1 1 4 4 4 4 4 9 9 9 9 9 9 9 123 1 1 4 4 4 4 4 9 9 11 11 11 11 11 124 1 1 4 4 4 4 4 4 4 4 4 4 4 4 125 1 1 4 4 4 4 4 4 4 4 4 4 4 4 126 1 1 4 4 4 4 4 4 4 4 4 4 4 4 127 1 1 4 4 4 4 4 9 9 9 9 9 9 9 128 2 2 2 2 2 2 2 2 2 2 2 2 2 2 129 1 1 4 4 4 4 4 4 4 4 4 4 4 4 130 1 1 4 4 4 4 4 9 9 11 11 11 11 11 131 1 1 4 4 4 4 4 9 9 9 9 9 9 9 132 1 1 4 4 4 4 4 9 9 9 9 9 9 9 133 1 1 4 4 4 4 4 9 9 9 9 9 9 9 134 1 1 4 4 4 4 4 9 9 11 11 11 11 11 135 1 1 1 1 6 6 6 6 6 6 6 6 6 6 136 1 1 4 4 4 4 4 4 4 4 4 4 4 4 137 1 1 4 4 4 4 4 9 9 11 11 11 11 11 138 1 1 4 4 4 4 4 4 4 4 4 4 4 4 139 1 1 4 4 4 4 4 4 4 4 4 4 4 4 140 1 1 4 4 4 4 4 4 4 4 4 4 4 4 141 1 1 4 4 4 4 4 9 9 11 11 11 11 11 142 1 1 4 4 4 4 4 4 4 4 4 4 4 4 143 1 1 4 4 4 4 4 4 4 4 4 4 4 4 144 1 1 4 4 4 4 4 4 4 4 4 4 4 4 145 2 3 3 3 3 3 3 3 3 3 3 3 3 3 146 2 3 3 3 3 3 3 3 3 3 3 3 3 3 147 2 3 3 3 3 3 3 3 3 3 3 3 3 3 148 2 3 3 3 3 3 3 3 3 3 3 3 3 3 149 2 3 3 3 3 3 3 3 3 3 3 3 3 3 150 2 3 3 3 3 3 3 3 3 3 3 3 3 3 151 2 3 3 3 3 3 3 3 3 3 3 3 3 3 152 2 3 3 3 3 3 3 3 3 3 3 3 3 3 153 2 3 3 3 3 3 3 3 3 3 3 3 3 3 154 2 3 3 3 3 3 3 3 3 3 3 3 3 3 155 2 3 3 3 3 3 3 3 3 3 3 3 3 3 156 2 3 3 3 3 3 3 3 3 3 3 3 3 3 157 2 3 3 3 3 3 3 3 3 3 3 3 3 3 158 2 3 3 3 3 3 3 3 3 3 3 3 3 3 159 2 3 3 3 3 3 3 3 3 3 3 3 3 3 160 2 3 3 3 3 3 3 3 3 3 3 3 3 3 Cluster Sizes The following table lists the size of the population and of each segment, in both absolute and relative terms. Size / Cluster Overall Cluster 1 Cluster 2 Cluster 3 Cluster 4 Number of observations 160 56 51 16 37 Proportion 1 0.35 0.319 0.1 0.231 Discriminant Variables Means of each discriminant variable for each segment. Discriminant variable / Overall Cluster 1 Cluster 2 Cluster Away 4.206 4.357 4.843 Education 2.506 2.482 2.196 PDA 0.438 0.446 0.176 Income 66.894 62.589 60.529 Business Week 0.275 0.304 0.176 Mgourmet 0.019 0 0 PC 0.981 1 1 Construction 0.081 0.054 0.059 Emergency 0.038 0.018 0.02 Cell 0.875 0.911 0.902 Computers 0.231 0.179 0.137 Sales 0.3 0.536 0.235 Service 0.181 0.107 0.392 Age 40.006 43.071 36.765 Field & Stream 0.125 0.036 0.235 PC Magazine 0.244 0.143 0.294 Professional 0.162 0.089 0.157 Cluster 3 5.375 1.938 0.188 52.438 0 0 0.812 0.312 0.188 0.625 0.312 0.063 0.125 42.188 0.312 0.25 0 Cluster 4 2.595 3.216 0.892 88.432 0.486 0.081 1 0.054 0.027 0.892 0.405 0.135 0.027 38.892 0.027 0.324 0.351 Discriminant Function Correlation of variables with each significant discriminant function. (significance level < 0.05). Discriminant variable / Function 1 Function 2 Function 3 Function Away -0.705 -0.132 0.116 Education 0.704 0.098 -0.035 PDA 0.669 0.219 0.114 Income 0.629 0.138 -0.266 Business Week 0.405 -0.062 0.055 Mgourmet 0.276 0.15 -0.164 PC 0.28 -0.549 -0.073 Construction -0.197 0.37 0.036 Emergency -0.161 0.363 0.027 Cell 0.156 -0.348 -0.011 Computers 0.211 0.297 -0.061 Sales -0.014 -0.386 0.652 Service -0.308 -0.308 -0.468 Age -0.002 0.069 0.409 Field & Stream -0.347 0.103 -0.379 PC Magazine 0.048 0.074 -0.354 Professional 0.327 0.014 -0.338 Variance explained 50.48 31.68 17.84 Cumulative variance 50.48 82.16 100 explained Significance level 0 0 0.001 Confusion Matrix Comparison of cluster membership predictions based on discriminant data and actual cluster memberships. High values in the diagonal of the confusion matrix (in bold) indicate that discriminant data is good at predicting cluster membership. Actual / Predicted Cluster 1 Cluster 2 Cluster 3 Cluster 4 cluster Cluster 1 34 11 4 7 Cluster 2 10 35 5 1 Cluster 3 1 3 12 0 Cluster 4 3 0 0 34 Actual / Predicted cluster Cluster 1 Cluster 1 Cluster 2 Cluster 3 Cluster 4 60.70% 19.60% 06.20% 08.10% Cluster 2 19.60% 68.60% 18.80% 00.00% Hit Rate (percent of total cases correctly classified) Cluster 3 07.10% 09.80% 75.00% 00.00% Cluster 4 12.50% 02.00% 00.00% 91.90% 71.88% Classification Weights Classification weights are the sum of each segment's projection on each discriminant function. This matrix was used internally, and will be required to run further discriminant analysis (i.e., classification) on external data. Clusters / Discriminant Function 1 Function 2 Function 3 Functions Segment 1 2.51 -2.79 -0.773 Segment 2 2.05 -2.89 -1.3 Segment 3 1.46 -1.59 -1 Segment 4 3.51 -2.32 -1.19 Classification Coefficients Coefficients are from each variable in the discrimination function. This matrix was used internally, and will be required to run further discriminant analysis (i.e., classification) on external data. Discriminant Variables / Function 1 Function 2 Function 3 Functions Age 0.00177 0.00543 0.00927 Education 0.275 -0.0269 -0.00627 Income 0.00878 0.00255 -0.00294 Construction 0.131 1.48 -1.01 Emergency -0.132 1.73 -0.673 Sales 0.493 0.236 -0.6 Service 0.272 0.312 -1.47 Professional 0.623 0.687 -1.28 Computers 0.359 0.905 -0.957 PDA 0.621 0.215 0.156 Cell -0.0367 -0.512 0.0814 PC 0.941 -2.94 -0.471 Away -0.108 -0.0527 0.0513 Business Week 0.292 -0.189 0.102 PC Magazine -0.0782 -0.0778 -0.364 Field & Stream -0.203 -0.162 -0.472 Mgourmet 0.497 0.219 -0.315 3.13 Distance 1.45 1.11 1 4 2 Cluster ID 3 ...
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