PSYCH Lecture 21 - Social Psych I

PSYCH Lecture 21 - Social Psych I - Social Psychology Part...

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Unformatted text preview: Social Psychology Part One 4/12/11 Social Psychology, Defined Social Psychology Examines the influence of social processes on the way people think, feel and behave Attitudes: A positive or negative evaluative reaction toward a person, object or concept Attitudes Attitude Strength: The durability or impact of an attitude Durability: If it lasts over time Impact: If it impacts behavior or thoughts Social Cognition Initial Impressions: Initial perceptions make a difference; and have shown strong effects Social Cognition Aschs study found that a person presented with positive traits first was found to be more sociable and happier He tested peoples attitudes? He described the same person Billy as all different adjectives (twice) Yet to one group he started out with the good adjectives To the other group, he started out with the bad adjectives Although both had the same adjectives, the group (started out with bad ones) judged Billy as bad Social Influence: The presence of others energizes performance (Triplett) Social Norms: Shared experiences about thoughts, feelings and behavior Can vary by time and place Culturally sensitive...
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PSYCH Lecture 21 - Social Psych I - Social Psychology Part...

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