PSYCH Lecture 21 - Social Psych I

PSYCH Lecture 21 - Social Psych I - Social Psychology Part...

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Unformatted text preview: Social Psychology Part One 4/12/11 Social Psychology, Defined • Social Psychology – Examines the influence of social processes on the way people think, feel and behave • Attitudes: – A positive or negative evaluative reaction toward a person, object or concept Attitudes • Attitude Strength: – The durability or impact of an attitude • Durability: – If it lasts over time • Impact: – If it impacts behavior or thoughts Social Cognition – Initial Impressions: • Initial perceptions make a difference; and have shown strong effects Social Cognition – Asch’s study found that a person presented with positive traits first was found to be more sociable and happier • He tested people’s attitudes? • He described the same person “Billy” as all different adjectives (twice) – Yet to one group he started out with the good adjectives – To the other group, he started out with the bad adjectives » Although both had the same adjectives, the group (started out with bad ones) judged Billy as bad • Social Influence: – The presence of others energizes performance (Triplett) • Social Norms: – Shared experiences about thoughts, feelings and behavior – Can vary by time and place – Culturally sensitive •...
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This note was uploaded on 01/21/2012 for the course PSYCH 111 taught by Professor Schreier during the Winter '08 term at University of Michigan.

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PSYCH Lecture 21 - Social Psych I - Social Psychology Part...

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