CA-Promotional-Activities - week 4 (template) - This document is Briefing Report Template It is part of the supporting resources for Assessment

CA-Promotional-Activities - week 4 (template) - This...

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This document is Briefing Report Template. It is part of the supporting resources for Assessment Task 1 of BSBMKG413. NatureCare Products Promotional activities briefing report Introduction NatureCare Products is based in Brisbane, Australia. The company manufactures and retails eco- friendly, high quality beauty skin care products. The business was established in 2011 to cater for a perceived demand for skin products that contain eco-friendly and natural ingredients. The company also has an emphasis on eco-friendly packaging. Currently the business is selling its products through a limited number of health stores in Brisbane but would like to expand within Brisbane, as well as interstate. It has a web site but no shopping cart. The web site does not appear to be frequently visited, which appears to be because of a lack of SEO optimisation. NatureCare Products’ overall business objectives for the next three years are to increase sales and create brand awareness. Planning process Outline the planning processes for organising promotional activities Promotional activity options Advertising (radio, television and newspapers) Radio – Construct a story with a time span of 30-60 seconds so that it engages the listeners, use an informal language and the proper pacing as if talking directly to customers. Keep the product at the forefront by efficiently and fun covering all key points and completing the action with a phone number or website. Pros: - You can target your advertising to a specific audience. Different radio stations have different formats, from news/talk to oldies to rock. Decide who you are trying to reach (teenagers, families, urban men, suburban moms), and then choose the radio format that reaches your audience. - A 30-second ad on radio is often less expensive than a 30-second TV ad and easier to produce. Cons: - While a reader can cut out your print ad and save it for later use, a radio ad is very ephemeral, playing over the radio for a minute or less. - Morning and evening commutes are key times when many businesses want their ads to run, and there are only so many spots to go around. This can drive up the cost for those choice time slots. Television – Developing an impact commercial, it doesn't have to be long lasting, but with images, sound and movement that generates a strong, clear and credible vision of the brand and its products. Pros: 1 © J&S Learningwork 2018
This document is Briefing Report Template. It is part of the supporting resources for Assessment Task 1 of BSBMKG413. - Reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time. - Allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility.

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