{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Midterm exam_Answers A - MARKETING I(70-381 MID-TERM EXAM A...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
MARKETING I (70-381) MID-TERM EXAM A 10/17/07 Name:________________________________ Section:_______________________________ There are 30 questions, multiple are answers possible! A correct answer gives ½ point, the total is 15 points. Good luck! 1. BCG matrix provides a tool for analyzing strategic business units (SBU) by looking at their market growth rate and relative market share. What are potential problems when using the BCG matrix? A. It can be difficult to define SBUs B. Entering new markets bears unknown risks C. Assessing market growth potential is subjective and thus error-prone D. It is difficult to assess the profitability of a SBU 2. A market with many companies competing on non-price factors is called monopolistic competition. What is true in such markets? A. products are differentiated B. advertising is used to inform costumers that product is available C. the market leader sets the price D. prices are driven by supply and demand E. advertising is used to differentiate a firm’s products from competitors’ products 3. What are characteristics of good segmentation A. The segments should be large enough for profitable marketing programs B. The segments should be located in the vicinity of the company’s production facilities C. The segments should be stable over time in terms of size and structure D. Consumers in the same segment should display a wide range of price elasticities E. Consumers in the same segment should respond similarly to marketing mix variables 4. A positioning statement contains which of the following elements? 5. Validity of a regression model is indicated by two statistics, the F-statistic and the R-squared value for the model. What does the R-squared value indicate? A. percentage of explained variance in the independent variables
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern