TeamC_ReportToBoard - Computers ReporttotheBoard TeamC

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Report to the Board “Team C” Anil Chethikattil, Ameri Elechi, Debra Flickinger, Shirley  Fayson-Miles, Yalunda Taylor, and Shawna Van Fleet Computers 
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Market Performance Summary Increased market share in Year 2 by nearly 100% See backup slide #2 Market Share Performance Remained in top 4 competitors in each targeted segment (brand, ad, & price judgments) Opened 3 new sales offices in Year 2- Singapore, New York, & Tokyo Financial Performance Summary Cumulative net profit for division, at the end of Year 2 was $599,670 See back up slide #1 Profitability of Marketing Division Return on Investment in Xcell Computers, by Headquarters was 109% Invested over 6 million dollars in Xcell Computer’s future R&D and sales offices Substantially increased brand profitability in Year 2 See backup slide #4 Brand Profitability & #5 Cost of Goods Sold
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Objectives Increase overall market share with an additional market segment – Mercedes at primary target with new brand See backup slide #2 Market Share Performance Increase sales by at least 45% with expansion of sales force to meet the demand and strength market penetration in Travelers and Cost Cutters Leverage increase of local and regional advertising to regain Travelers and Cost Cutter segment market share, as well as gain market share in Mercedes Focus market strategy to strengthen brand as technology leader and provide excellent customer service Segmentation/Targeting Develop distinctive competencies for product brands, for each target segment, listen to the customer needs Identify and respond to challenges in the market proactively By segment make adjustments to the strategy considering price, product, and competition See backup slide #3 Segmentation
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Differentiation/Positioning Improve our products by upgrading using R &D
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This note was uploaded on 01/20/2012 for the course MARKETING 248 taught by Professor Keke during the Spring '08 term at Walden University.

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TeamC_ReportToBoard - Computers ReporttotheBoard TeamC

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