GSMA MET Key Design Considerations for Service Deployment

GSMA MET Key Design Considerations for Service Deployment -...

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Market Entry Toolkit Mobile Health Service Development: Key Design Considerations for Mobile Health Service Development Kyla Reid, Knowledge Manager, Mobile Health, GSMA – kreid@gsm.org September 2011
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Mobile Health Service Development Key Design Considerations for Mobile Health Service Development 1 Contents Introduction . ........................................................................................................................................................................................... 2 Key Questions for Mobile Health Service Design Development . ......................................................... Error! Bookmark not defined. Service Definition: An Approach . ........................................................................................................................................................ 3 Service Definition: In Practice . ............................................................................................................................................................. 4 Establishing the Service with Respect to the Health System . ........................................................................................ 4 Design Options for Consumer Hotline . ............................................................................................................................. 5 Customer Profiling . ............................................................................................................................................................. 6 Developing the Service around the Larger Consumer Value Chain . ............................................................................. 9 Role of the MNO? . ............................................................................................................................................................................... 10 Next Steps and Future Research . ...................................................................................................................................................... 11
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Mobile Health Service Development Key Design Considerations for Mobile Health Service Development 2 Introduction Mobile Health technologies and services are proliferating as both the healthcare and mobile industries become increasingly aware and interested in their potential to improve efficiencies and access while reducing costs. The number of wellness and health related applications has grown exponentially as consumers incorporate health and fitness information and tools into their mobile lifestyle. Health professionals are harnessing the power of mobile to improve their work flow, manage their patients and provide peer-to-peer support. Health systems specialists, multi-lateral organisations and National Health and ICT Ministries are working to understand what impact Mobile Health will have on existing eHealth and teleHealth strategies, while the development community is trialling the application of devices and services to increase access and health outcomes, particularly in low-resource settings. While the pace of innovation and engagement across sectors is promising, it can also produce confusion as
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This note was uploaded on 01/21/2012 for the course HUMBIO 156 taught by Professor Katzenstein,d during the Fall '11 term at Stanford.

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GSMA MET Key Design Considerations for Service Deployment -...

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