Course Syllabus


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PRINCIPLES OF MARKETING FALL 2011 BUAD 3010-001 MW 5:45-7:00pm, ST 3140 Instructor: Mr. Donald M. Isenhath Part Time Instructor Office: Office hours: Before or after class or by appointment Phone: 419-530-2420 E-mail: Required Text Book: Armstrong and Kotler (2011) Marketing, An Introduction, 10 th Edition, Prentice Hall, ISBN 13:978-0-13-610243-4 (paper) ISBN 10: 978-0-13-602243-3. Course Material: All course material and communications will be provided through My Courses and Rockets email. Students are expected to check regularly for new postings. Prerequisites: ECON 1150; ECON 1200; MIME 2600; junior standing is required. Course Description: This course is the introductory marketing course for business majors and other interested students. Marketing is a dynamic, competitive and creative activity that is part of our everyday lives. Although you have been exposed to advertising, retailers, and sales representatives, there are many aspects of marketing that you have not considered systematically. The general purpose of this course is to provide you with a basic understanding of what marketing is all about. The course begins with classes that deal with what is marketing, marketing management, and the marketing environment and will provide a broad picture of the course. Following this, the course will examine such issues as marketing research, consumer behavior, segmentation, targeting, and positioning strategies. During the rest of the semester the course will cover product strategy, pricing strategy, distribution strategy, and promotional strategy. These classes will address such issues as new product development, branding, advertising, sales promotion, and public relations. Course Objectives:
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