2 - ITM 309 Information Systems in Business Competitive...

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01/23/12 1 ITM 309 Information Systems in Business: Competitive Advantage Dr. Frederick Rodammer Michigan State University Eli Broad College of Business [email protected] September 7, 2011
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01/23/12 2 Today’s Learning Objectives Understand a Company’s Business Strategy Creation Using Porter’s Five Forces Model Understand and Discuss Apple Case Questions Understand How IT Strategy Is Positioned to Complement the Business Strategy Understand Value Chain and Business Processes Introduce the Cohesion Case: Team Project
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3 CLOSING CASE ONE DISCUSSION QUESTIONS Apple - Merging Technology, Business and Entertainment 1. What might have happened to Apple if its top executives had not supported investment in iPods (or iPhones or iPads)? 2. Using Porter’s Five Force Model, analyze Apple’s buyer power and supplier power. 3. Which of Porter’s Five Forces did Apple address through its introduction of the iPhone? 4.
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2 - ITM 309 Information Systems in Business Competitive...

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