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8 - ITM 309 e-Business Dr Frederick Rodammer Michigan State...

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1 ITM 309 e-Business Dr. Frederick Rodammer Michigan State University Eli Broad College of Business [email protected] September 28, 2011 01/23/12
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2 Today’s Learning Objectives Compare four types of e-business models Determine eBusiness success via eBusiness metrics Assess eBusiness advantages vs. challenges Determine characteristics of Web 1.0, Web 2.0 and Web 3.0 01/23/12
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3 eBusiness Model Alternatives 01/23/12
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4 E-BUSINESS MODELS E-business model – an approach to conducting electronic business on the Internet 01/23/12
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5 E-BUSINESS MODELS 01/23/12
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6 E-BUSINESS MODELS 01/23/12
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7 Business-to-Business (B2B) Electronic marketplace (e-marketplace) interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities 01/23/12
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Business-to-Consumer (B2C) Common B2C Ebusiness Models
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9 Consumer-to-Business (C2B) Priceline.com is an example of a C2B e- business model The demand for C2B e-business will increase over the next few years due to customer’s desire for greater convenience and lower prices 01/23/12
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