MKT300SyllabusFall2011-1 - MKT 300 Marketing Management...

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MKT 300 Marketing Management Fall 2011 Course Syllabus Course Instructor Noah Lim, Associate Professor of Marketing Email : [email protected] Tel : 608-263-4623 Office : 4182 Grainger Office Hours : I am available to meet with you at any time. Please email me for an appointment. Course Materials Required Textbook : Principles of Marketing by Philip Kotler and Gary Armstrong (13 th ed., Prentice Hall) Course Website : http://courses.bus.wisc.edu Lecture Sections Section 1 : MW 1:20pm to 2:10pm @ 1100 Grainger Section 2 : MW 2:25pm to 3:15pm @ 1100 Grainger Discussion Sections and Teaching Assistants Section Day Time Room TA Email 301 Friday 14:25 - 15:15 1140 Ahreum Maeng [email protected] 302 Friday 07:45 - 08:35 2167 Cherie Leonard [email protected] u 303 Thursda y 15:30 - 16:20 1195 Cherie Leonard [email protected] u 304 Friday 15:30 - 16:20 1140 Ahreum Maeng [email protected] 305 Thursda y 12:05 - 12:55 2280 Erika Paulson [email protected] u 306 Friday 14:25 - 15:15 2167 Andrea Webb [email protected] du 307 Friday 11:00 - 11:50 1175 Ramya Raman [email protected] 308 Friday 13:20 - 14:10 2180 Ahreum Maeng [email protected] 309 Friday 09:55 - 10:45 2175 Heidi Freund [email protected] 310 Friday 09:55 - 10:45 2185 Ramya Raman [email protected] 311 Friday 11:00 - 11:50 2185 Heidi Freund [email protected] 312 Friday 11:00 - 11:50 2175 Cherie Leonard [email protected] u 313 Friday 12:05 - 12:55 2185 Heidi Freund [email protected] 314 Friday 12:05 - 12:55 2175 Erika Paulson [email protected] u 315 Friday 13:20 - 14:10 1190 Andrea Webb [email protected] du 316 Friday 13:20 - 14:10 1180 Erika Paulson [email protected] u
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317 Friday 15:30 - 16:20 2167 Andrea Webb [email protected] du 318 Thursda y 14:25 - 15:15 1195 Ramya Raman [email protected] Course Objective This course will introduce you to the most important tools and concepts in marketing and how you can apply them to maximize profits for your company. We will use a combination of analytical and experiential learning methods to develop insight into how companies should make product, pricing, promotion and channel decisions for their target markets based on their understanding of customer behavior. Grading
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MKT300SyllabusFall2011-1 - MKT 300 Marketing Management...

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