inquiry3 - Writers Letter For inquiry#3 I analyzed...

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Writer’s Letter For inquiry #3 I analyzed Macintosh’s marketing methods and the almost religious like community they have created with their customers. This modern phenomenon is very interesting for me as a business major because of the amazing marketing job Apple is able to do on a consistent basis. This is done through a range of methods that until very recently were organized and directed by their CEO Steve Jobs. After Mr. Job’s recent death, I am very interested to see if Apple continues to dominate the market and still keep up their effective marketing without Mr. Jobs in charge. In my paper I try to go over how and why the Apple marketing scheme is so effective. Overall I think my paper outlines Apple’s propaganda very well but there is definitely room for improvement. The areas where I need to improve would be providing more in-depth discussion about Steve Jobs and his effectiveness and also obtaining more sources. It may have also been effective to analyzed and research Microsoft’s marketing techniques in order to the compare the two and understand why Apple’s has been so much more effectively recently. I think the easiest parts to write were the introduction and conclusion, while doing the research and finding sources were the two most challenging parts of the essay.
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Jeremiah Gordon English 111 Andy Buchner 11/6/2011 Inquiry 3 In the classic battle of Windows vs. Mac, Macintosh is marketed as the cool hip brand while Windows has attracted a more data-crunching/dweeb connotation from consumers. Apple has created this connotation basically over the last twenty years with various advertisements and marketing schemes. Examples of these advertisements include the “I’m a Mac and “I’m a PC” videos and the “1984” parody advertisement during the Super Bowl. Apple does a great job of marketing their products as leaps and bounds better then Microsoft’s. This effective marketing scheme has led to Apple’s recent dominance in the consumer technology market while it appears that Microsoft is struggling to keep up. Not only has the marketing led to a success in the market for Macintosh but it has led to an almost cult like group of enthusiasts and followers of the one and only Apple. The effectiveness of Macintosh’s propaganda has been so successful that some people have even compared consumer’s love of Macintosh to a religious relationship. A study done at Washington State University was done comparing “Macintosh Devotion as Implicit Religion.” Citing specific advertisements that seemed to be the most effective in drawing in Mac devotees and explaining that many use computers as the medium in which consumes create their identity and meaning. This belief has spread and even been
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the cause for the formation of Mac Lover groups. For instance the MacMarines who “have taken a stand to fight back for the Mac.” (Pui-Yan 257) The “marines” consider themselves to be one of the many groups that are helping to fight the Mac battle against PC’s. This so called war has been going ever since Mac essentially said that people that
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