Execsum2 - Jeremiah Gordon MGT 111(section A A New Odd Couple Google P&G Swap Workers to Spur Innovation Written by Ellen Byron A New Old Couple

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Jeremiah Gordon MGT 111 (section A) 11/8/2011 A New Odd Couple: Written by Ellen Byron “A New Old Couple” was published on November 18, 2008. The article reveals the new method being used by Google and Procter and Gamble; the switching of employees to provide new advertising and marketing ideas. The companies believe they can benefit from one another because of the extreme differences between the two; P&G is extremely strict and rigid while Google is famous for their relaxed approach with their employees. P&G has realized that the average consumer now spends more time on the Internet then watching TV, so the biggest advertiser in the world decided it was time to make some changes. The new online rush is providing a challenge for companies all over the world and is providing new jobs such as “digital innovation manager” within companies like P&G in order to tackle the new market. Even though TV advertising accounts for about 40% of the world’s advertising spending companies are making the
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This note was uploaded on 01/23/2012 for the course MGT 111 taught by Professor Schloemer during the Fall '08 term at Miami University.

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Execsum2 - Jeremiah Gordon MGT 111(section A A New Odd Couple Google P&G Swap Workers to Spur Innovation Written by Ellen Byron A New Old Couple

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