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Unformatted text preview: MCC-UE 1750: P UBLIC R ELATIONS —T HEORY AND P ROCESS Spring 2012 Tuesdays, 4:55 p.m.-7:25 p.m. 25 W. 4 th Street, C-12 Credits: 4.0 James Devitt (914) 522-3774—cell (212) 998-6808—office (212) 998-5635—department [email protected] Office Hours : M/R, 3:45-4:45 p.m., 25 W. 4 th Street, Room 513 (5 th floor) This course considers the role of public relations in persuasion from practitioner, historical, and theoretical standpoints. By the end of the semester, students should have a substantive understanding of the public relations field and its role in the terrain on which it functions. Class Structure The course will include lectures, discussions, and guest speakers, with an emphasis on classroom interaction based on the reading material. Groups to Study/Group Presentation As part of the coursework, students will serve as mock public relations professionals for real-world organizations by studying these organizations’ goals and press activity. Students will study one organization, which will serve as the source for a group project. These groups will develop a multi-part media strategy for the studied organization. Strategies will be presented near the end of the semester (see “Requirements” below). The groups to be studied are the following : Advocacy Groups: Bob Woodruff Foundation/Remind.org ( www.remind.org ) and Catalyst ( www.catalyst.org ) Business Group: Clean Currents (www.cleancurrents.com) Non-profit Groups: Children Now ( www.childrennow.org ) and Institute of International Education ( www.iie.org ) Research Group: Social Science Research Council (www.ssrc.org) Requirements Your grade will be based on the following requirements: 1. Group assignment/Class presentation : Your group will develop a public relations campaign addressing a specific goal or problem for a real-world organization. A rough description (one or two sentences) for each group’s plan will be due on FEBRUARY 28 and the presentations will be given on APRIL 24 . 2. Midterm examination : An in-class exam that will include short answer and multiple-choice questions as well as one (slightly) longer essay question will be given MARCH 6 ....
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- Spring '12
- Public Relations