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Unformatted text preview: Basically it’s up to the agency and marketers Ethics are not ever mentioned Does Legal = Ethical? If I’m not getting sued then I don’t care Put marbles in the bottom of bowl so you can see the veggies in the soup (legal) LYNX Shower Gel (makers of Axe) Objectification of women: “Wash Me” written on a woman, comparing her to a car, no head in the picture. (target audience men 11-24) Dove Self-Esteem movement “talk to your daughter before the beauty industry does” Axe and Dove are both owned by Unilever* 14:59 14:59...
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- Spring '11
- Federal Trade Commission, Advertising Ethics, bc young children, n’t sell smurf, TFC Act things, LYNX Shower Gel