JOMC 137 Advertising Ethics

JOMC 137 Advertising Ethics - Basically its up to the...

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JOMC 137 Advertising Ethics  14:59 Legal Concerns Under the Federal Trade Commission Act:  Advertising must be truthful and non-deceptive  Advertisers must have evidence to back up their claims  Advertisements cannot be unfair Can’t sell smurf toys during a smurf’s show bc young children can’t distinguish between  the show and the commercial Put together by the ad industry If an ad breaks one of the three TFC Act things they will review it and ask the company  to pull the ad, if the marketers don’t comply they send it to the TFC
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Unformatted text preview: Basically its up to the agency and marketers Ethics are not ever mentioned Does Legal = Ethical? If Im not getting sued then I dont care Put marbles in the bottom of bowl so you can see the veggies in the soup (legal) LYNX Shower Gel (makers of Axe) Objectification of women: Wash Me written on a woman, comparing her to a car, no head in the picture. (target audience men 11-24) Dove Self-Esteem movement talk to your daughter before the beauty industry does Axe and Dove are both owned by Unilever* 14:59 14:59...
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This note was uploaded on 01/24/2012 for the course JOMC 137 taught by Professor Byars during the Spring '11 term at UNC.

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JOMC 137 Advertising Ethics - Basically its up to the...

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