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Unformatted text preview: Basically its up to the agency and marketers Ethics are not ever mentioned Does Legal = Ethical? If Im not getting sued then I dont care Put marbles in the bottom of bowl so you can see the veggies in the soup (legal) LYNX Shower Gel (makers of Axe) Objectification of women: Wash Me written on a woman, comparing her to a car, no head in the picture. (target audience men 11-24) Dove Self-Esteem movement talk to your daughter before the beauty industry does Axe and Dove are both owned by Unilever* 14:59 14:59...
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This note was uploaded on 01/24/2012 for the course JOMC 137 taught by Professor Byars during the Spring '11 term at UNC.
- Spring '11