JOMC 137 Divisions of Advertising

JOMC 137 Divisions of Advertising -...

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JOMC 137 Divisions of Advertising  15:01 Key Players The Client CMO—chief marketing officer: oversees the 4 Ps People work under him: VP/Director of Ad (promotion) Assistant brand manager—entry level  More structure, set times, set schedule  The Agency: not just one type of Agency Full-service: IMC, ad, pr, everything Specialized: one thing (ex: MindShare, media planning)  In-house: department within the corporation that acts like a full-service but is within a  client Unpredictable hours, may sleep there if a big project is coming up Offices are interesting to promote creativity, work while playing (ping pong, basketball,  scooters) Media Organizations: sell ad space (tv networks)  Outside Facilitators: commercial directors, editors, etc (production)  Marketing Research Firms: surveys, data analysis, statistics Advertising is a serious business 2010 US ad spending = $131 billion (conservative estimate)  Firms Related to Ad Ad Marketing ept
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Trade resellers Gov social orgs Promo Agencies Direct Marketing/Database
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This note was uploaded on 01/24/2012 for the course JOMC 137 taught by Professor Byars during the Spring '11 term at UNC.

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JOMC 137 Divisions of Advertising -...

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