Lect 2 - MGMT 3000 Principles of Management Management...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: MGMT 3000 Principles of Management Management Practice and Theory Environment Operations Management Practice and Theory Business Environment (Cases: Toll Brothers & Coke) Supply Chain Management (Case: Dell) Service Operations Management (Case: Southwest Airlines) International Business (Case: Disney; Video: China) Organizations Strategy (Cases: Snapple & Netflix) Entrepreneurship (Case: Zipcar; Guest Lecture) Organization Structure & Design Individuals Individual and Group Behavior (Case: Make-A-Wish) Motivation & Leadership (Case: General Electric) Human Resources (Case: Research In Motion) Course Outline Operations Management (Case: Chery Automobile) Topic Outline The Management Process Management Levels and Skills Management Theories • Organization – A group of people working together in structured and coordinated fashion to achieve a set of goals – Examples of goals: • Profit-seeking • National defense • Discovery of knowledge • Coordination • Social needs The Management Process Numbers • Revenue: $29 billion • 2 billion searches per day • 31,000 employees Management Practices • Simple, easy to use site design • The founders salaries are $1 • “Googleplex” / Good working conditions • Unofficial slogan is “Don’t be evil” Challenges / Opportunities • Privacy lawsuits • Net Neutrality • Focused Advertising • Censorship in China Products • YouTube / Blogger / DoubleClick • Google Earth / Buzz / Google+ • Chrome Resources • Human • Financial • Physical • Information Goals Achieved • Efficiently • Effectively The Management Process • Much of Google’s growth has been through acquisitions • In August, Google agreed to purchase Motorola Mobility for $12.5 billion – Former mobile devices division of Motorola – They had a technical lead in analog mobile phones, but were unsuccessful in moving to digital – Dropped from 2nd to 7th place in market share – $76 mil profit in 2010, but negative equity of $1.75 billion – Strengthens Google’s patent portfolio on mobile phones and wireless technologies • Identify one or two examples of each of the...
View Full Document

This note was uploaded on 01/24/2012 for the course MGMT 3000 taught by Professor Roberthirschfeld during the Spring '08 term at UGA.

Page1 / 28

Lect 2 - MGMT 3000 Principles of Management Management...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online