Language and Cognitio2

Language and Cognitio2 - Language and Cognition Bias in...

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Language and Cognition Bias in Decision-Making People often make flawed decisions. There are many biases that account for bad decision- making. The Tendency to Ignore Base Rates When using the representativeness heuristic, people frequently ignore the base rate, or the total number of events. Example: If people judged that Eric is more likely to be a motorcycle owner than a car owner because he has tattoos, they were subject to the tendency to ignore base rates. The total number of car owners in the United States far exceeds the number of motorcycle owners, so it is really more likely that Eric owns a car. The Gambler’s Fallacy The representativeness heuristic can also make people susceptible to the gambler’s fallacy. The gambler’s fallacy is the false belief that a chance event is more likely if it hasn’t happened recently. This belief is false because the laws of probability don’t apply to individual independent events. Example:
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This note was uploaded on 01/23/2012 for the course PSY PSY2012 taught by Professor Scheff during the Winter '09 term at Broward College.

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Language and Cognitio2 - Language and Cognition Bias in...

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