MotivationAchievementAn achievement motiveis an impulse to master challenges and reach a high standard of excellence. Both personality and situational factors influence achievement motivation.Researchers often use the Thematic Apperception Test(TAT)to measure people’s need for achievement. The TAT consists of a set of ambiguous pictures, such as one of a woman standing in the doorway of a room. Researchers ask subjects to make up stories about these pictures. Some subjects’ stories consistently contain themes that relate to achievement. Researchers consider these subjects to have a high need for achievement.Personality FactorsHigh-achievement motivation tends to lead to particular personality features. These include persistence, ability to delay gratification, and competitiveness: •Persistence: High achievers tend to be very persistent and work hard to attain goals they set for themselves.
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