Social Psychology The Influence of Behavior on Attitudes Behavior also affects attitudes. Evidence for this comes from the foot-in-the-door phenomenon and the effect of role playing. The Foot-in-the-Door Phenomenon People tend to be more likely to agree to a difficult request if they have first agreed to an easy one. This is called the foot-in-the-door phenomenon . Example: Jill is more likely to let an acquaintance borrow her laptop for a day if he first persuades her to let him borrow her textbook for a day. Social Norms and Social Roles Social norms are a society’s rules about appropriate behavior. Norms exist for practically every kind of situation. Some norms are explicit and are made into laws, such as the norm While driving, you may not run over a pedestrian . Other norms are implicit and are followed unconsciously, such as You may not wear a bikini to class . Social roles are patterns of behavior that are considered appropriate for a person in a particular context. For example, gender roles tell people how a particular society expects men and women
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