midterm2spr10Key

midterm2spr10Key - 1 Name _ Psychology 100 Spring Quarter,...

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Name ____________________________ Psychology 100 Spring Quarter, 2008 Midterm 2 KEY CHOOSE THE BEST ANSWER FOR EACH QUESTION (1 pt. ea.). 1. Iconic and echoic memory allow us to (a) perceive stimuli quickly. (b) extract information to be used for further processing. (c) provide long-term access to salient information in the environment. (d) process all sensory information. Questions 2-5 refer to the following study: In a study of iconic memory, subjects saw a 4 X 4 array of letters for 50 ms. They then received a tone cueing them to report one of the rows. In Condition A, the array was followed immediately by the tone. In Condition B, the array was followed immediately by the tone and an array of dollar signs. In Condition C, the array was followed 100 ms later by the tone. 2. Subjects should report the most letters in which condition? (a) Condition A (b) Condition B (c) Condition C (d) Performance should be equivalent in all conditions. 3. The worst performance should occur in (a) Condition A (b) Condition B (c) Condition C (d) Performance should be equivalent in all conditions. 4. Which of the following best explains the correct answer to the previous question? (a) Information decays rapidly from sensory memory. (b) The capacity of sensory memory is quite large. (c) An incoming visual stimulus can interfere with access to information in sensory memory. (d) The presentation of the letter array was too brief to allow encoding of the stimuli. 5. It is likely that Conditions B and C were included to (a) identify the factors that influence loss of information from iconic storage. (b) measure the capacity of echoic storage. (c) estimate the capacity of iconic storage. (d) evaluate a subject’s sensitivity to visually presented information. 1 1
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6. In Sperling’s studies of iconic memory, he varied the time between presentation of the array and the tone. This allowed him to (a) increase the number of items that subjects recalled. (b) estimate the duration of iconic storage. (c) evaluate the quality of subjects’ memories. (d) induce amnesia for the letters. 7. You see an advertisement on the side of a bus for a product that you would like to purchase. The advertisement has a phone number that you will need for ordering the product, but you see it only briefly. How much time do you have before you need to start rehearsing the number? (a) less than a second (b) three to five seconds (c) twenty seconds (d) as long as you need 8. Tom works at a fish store. When he gets home, his family comments on how strongly he smells. He, however, cannot smell any fish odor at all. According to your text, this illustrates (a) change blindness (b) habituation (c) sensory adaptation (d) automaticity 9. Which of the following statements best illustrates habituation? (a)
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midterm2spr10Key - 1 Name _ Psychology 100 Spring Quarter,...

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