APPLE INDIVIDUAL REPORT

APPLE INDIVIDUAL REPORT - Blanche Phlaum Mgt 405-5 Case...

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Blanche Phlaum Mgt 405-5 Case Preparation Apple The first Apple computer was created in April 1, 1976 by two young men Steve Job and Steve Wozniak it was called the Apple I. They sold around 200 of them for $666 each out of the Steve Jobs Garage where their company was located. In October 1976, Job and Wozniak allowed Mike Markkula to invest $250,000 into the company and become partner, as well as hiring Michael Scott as their president. In 1977, the Apple II was introduced at a price of $1200. By 1978 a new version of the Apple II was introduced with a disk drive. Over 100,000 Apple II were sold by the end of 1980, which generated over $200 million. The Apple III was introduced in fall of 1980, which was rushed to market too quickly resulting in many bugs and crashes turning out to be a failure. The Apple II was a standard in American class rooms and was the company’s main profit through most of the 1980s. The IBM PC was introduced in 1981 and sold more than 500,000 PCs in the first two years. This took the market leadership away from Apple. IBM PC had two things that Apple lacked programs for IBM PC such as Word Perfect and spreadsheet and Intel microprocessor and Microsoft’s MS-DOS operating system. The most successful was the Compaq introduced in 1983 a portable PC. In ‘84 Macintosh was introduced to the market. Job convinced John Sculley to join Apple as CEO who had been the former vice president at Pepsi. In ‘85 Apple lost Jobs when he decided to sell all stocks and leave the company. In ‘86 a new version of the Macintosh was introduced,
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This note was uploaded on 01/23/2012 for the course BUSINESS IDS301 taught by Professor O'byrne during the Spring '09 term at San Diego State.

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APPLE INDIVIDUAL REPORT - Blanche Phlaum Mgt 405-5 Case...

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